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Reading and Writing the Electronic Book
Developments over the last twenty years have fueled considerable speculation about the future of the book and of reading itself. This book begins with a gloss over the history of electronic books, including the social and technical forces that have shaped their development. The focus then shifts to reading and how we interact with what we read: basic issues such as legibility, annotation, and navigation are examined as aspects of reading that ebooks inherit from their print legacy. Because reading is fundamentally communicative, I also take a closer look at the sociality of reading: how we read in a group and how we share what we read. Studies of reading and ebook use are integrated througho...
Electronic Books and ePublishing
Over the past few years the e-book has received much attention - the new generation of books can be downloaded from the Internet. Indeed, many publishing applications nowadays enable the production of electronic books. This book shows readers how to design electronic books using the book metaphor. The information presented is a culmination of the author's experience as an author and researcher. It contains valuable information gathered through user surveys, user focus groups, usability testing, and participation in industry groups and standards organisations. A definite must-have for anyone interested in the new generation of books.
Developing Feedback for Pupil Learning
Feedback is often considered to be one of the pivotal enablers of formative assessment. This key topic has received considerable attention within research literature and has been studied by a number of leading experts in the field. This book is positioned at the heart of these debates and offers a specific contribution to ‘exploring’ and ‘exploiting’ the learning gap which feedback seeks to shift. Developing Feedback for Pupil Learning seeks to synthesise what we know about feedback and learning into more in-depth understandings of what influences both the structure of and changes to the learning gap. This research-informed but accessibly written enquiry is at the very heart of teaching, learning and assessment. It offers a timely contribution to understanding what works (and what doesn’t) for whom and why. Split into three main parts, it covers: Feedback for learning in theory, policy and practice; Conceptualising the ‘learning gap’; New futures for feedback. This text will be essential reading for students, teachers, researchers and all those who engage with issues related to teaching, learning and assessment academically.
Emerald Term Book Class 02 Term 01
Emerald Term Book Class 02 Term 01
E-books in Libraries
Despite the fact that e-books have been in existence for decades in various guises and added to library collections for several years now, there has been a noticeable lack of published manuals on the subject. This is doubtless owing to the rapidly evolving nature of the market. There is now a plethora of different types of digital object that may be termed 'e-books' and a bewildering number of business and access models to match. Moreover the pace of change shows no sign of abating, but there is an increasing amount of popular interest in e-books, and what is needed is practical information to assist library and information professionals managing collections of e-books and doing their best t...
Academic E-Books
Academic E-Books: Publishers, Librarians, and Users provides readers with a view of the changing and emerging roles of electronic books in higher education. The three main sections contain contributions by experts in the publisher/vendor arena, as well as by librarians who report on both the challenges of offering and managing e-books and on the issues surrounding patron use of e-books. The case study section offers perspectives from seven different sizes and types of libraries whose librarians describe innovative and thought-provoking projects involving e-books. Read about perspectives on e-books from organizations as diverse as a commercial publisher and an association press. Learn about t...
Global Marketing
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.
No Shelf Required 2
This book provides advice on best practices for the use and management of e-books. With their explosive sales and widespread availability over the past few years, e-books have definitively proved that they're here to stay. In this sequel to her best-selling book, No Shelf Required: E-books in libraries, Sue Polanka dives even deeper into the world of digital distribution. Contributors from across the e-book world offer their perspectives on what's happening now and what to expect in the coming months and years. Included in this invaluable resource are: guidelines for performing traditional library processes such as cataloguing, weeding, archiving, and managing e-book accessibility for users ...
