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Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Fado and the Urban Poor in Portuguese Cinema of the 1930s and 1940s
A compelling account of the role of Fado and the fadista in Portuguese film and the wider culture. Colvin studies the evolution of Fado music as the soundtrack to the Portuguese talkie. He analyzes the most successful Portuguese films of the first two decades of the Estado Novo era, showing how directors used the national songto promote the values of the young Regime regarding the poor inhabitants of Lisbon's popular neighborhoods. He considers the aesthetic, technological, and social advances that accompany the progress of the Estado Novo---Futurism;the development of sound film; the inception of national radio broadcast; access to the automobile; and urban renewal---within a historical con...
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