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Madmen in Shanghai
Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.
Guanzi
Named for the famous Chinese minister of state, Guan Zhong (d. 645 B.C.), the Guanzi is one of the largest collections of ancient Chinese writings still in existence. With this volume, W. Allyn Rickett completes the first full translation of the Guanzi into English. This represents a truly monumental effort, as the Guanzi is a long and notoriously difficult work. It was compiled in its present form about 26 B.C. by the Han dynasty scholar Liu Xiang and the surviving text consists of some seventy-six anonymous essays dating from the fifth century B.C. to the first century B.C. The forty-two chapters contained in this volume include several which present Daoist theories concerning self-cultiva...
Himalaya Calling
"Himalaya Calling: The Origins of China and India" will take the reader through a journey through the periods of time and places starting from the beginning of civilization from the Himalayas and extending into the Himalaya Sphere. The chapters in the book enable the reader to view the dynamics of China and India from the geo-civilizational paradigm of the Himalaya Sphere. Among the other new concepts introduced is a new understanding of the Buddhist tryst with China's developing process as a super-state and the interaction of the dynamics of wandering ascetics from India and householder in China. It conveys the message of two civilization-states as akin to oases in the desert of modern nati...
An Introduction to the Philosophy of Engineering
This book is the first academic work on the philosophy of engineering in China that reflects two decades of research. It puts forward a new thesis, namely that the core maxim in the philosophy of engineering is “I create, therefore I am,” which is radically different from the Cartesian maxim: “I think, therefore I am.” In addition, the book offers the first detailed portrait of the roots and evolution of the philosophy of engineering in China. The book begins by discussing the triptych thesis of science, technology and engineering, which argues that there are a number of important distinctions between the three, e.g. scientific activities are chiefly based on discovery, while technol...
Education and Change in the Pacific Rim
The chapters in this book provide a diverse set of topics, perspectives and formulations about educational issues in a group of important Pacific Rim countries. Each contributor explores an area of national educational importance for their particular country, taking care to locate themselves within their own national context and then to look outwards to consider the educational relevance of the Pacific Rim and, more generally, globalisation.
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