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Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing
In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital er...
Tracking Tourism Patterns and Improving Travel Experiences With Innovative Technologies
Tracking tourism patterns and improving travel experiences have been revolutionized by innovative technologies, reshaping how destinations and services cater to travelers. Advanced data analytics, mobile applications, and smart technologies enable a better understanding of tourist behaviors, preferences, and trends, allowing for personalized travel experiences. Real-time tracking systems and location-based services offer tailored recommendations, while virtual and augmented reality provide immersive destination preview. As technology evolves, further exploration into travel innovations may enhance satisfaction and engagement for tourists worldwide. Tracking Tourism Patterns and Improving Tra...
Innovative Trends Shaping Food Marketing and Consumption
The food industry has recently witnessed large strides in food marketing innovation, driven by evolving consumer preferences, technological advancements, and a focus on sustainability. As health-conscious and environmentally aware consumers demand more from brands, food marketing and consumption are being reshaped by trends like personalized nutrition, plant-based alternatives, and digital engagement through social media and e-commerce platforms. The rise of data-driven insights enables brands to customize their marketing messages, while the growing emphasis on transparency encourages companies to rethink their branding and packaging. Further exploration into these innovations will transform...
Handbook of Technology Application in Tourism in Asia
It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, a blend of comprehensive and extensive effort by the contributors and editors, is designed to cover the application and practice of technology in tourism, including the relevant niches. This book focuses on the importance of technology in tourism. This also highlights, in a comprehensive manner, specific technologies that are impactin...
Metaverse and Sustainable Business Models in SMEs
Small and medium-sized enterprises (SMEs) face unique challenges and opportunities in achieving sustainability goals. Through actionable strategies for leveraging the metaverse, though, it becomes possible to build sustainable business models through metaverse-powered product development, enhanced customer engagement, optimized supply chains, and blockchain-based solutions. The impact of metaverse initiatives implemented in SMEs on sustainability is informative for future trends and policy recommendations. Metaverse and Sustainable Business Models in SMEs explores the transformative potential of the metaverse for SMEs seeking sustainable growth by bridging the gap between emerging technology...
Family Businesses in Tourism and Hospitality
This book provides a comprehensive collection of new insights into traditional paradigms, approaches, and methods, as well as more recent developments in issues related to family businesses in tourism and hospitality. The aim of the chapters is to verify whether, in the tourism industry, the “family business model” is an important development opportunity and, in particular, if it is an innovation driver, for this industry development. In this context, the authors contribute chapters from a diverse set of countries to investigate personal and family needs and preferences alongside the relationship between family business model, growth and profit maximization, and the development of tourism businesses through innovation drivers. SME competency, the impact of COVID-19 on performance and marketing, and policy improvements are also discussed in this volume.
Tourism Innovation in the Digital Era
Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.
ECOTOURISM AND RURAL COMMUNITY DEVELOPMENT (Penerbit UMK)
This book introduces a wide range of topics related to ecotourism, rural tourism and rural community development within Malaysia and outside of Malaysia. Among the topics include research paradigm in ecotourism research, ecotourism impacts to the local community development, ecotourism challenges and its solutions, tourist satisfaction towards ecotourism services, and others. The discussed topics in this book have been theoretically and empirically validated by the authors and provide a meaningful discussion within the ecotourism and rural community development areas. This book is timely to recognise ecotourism contributions towards rural community development issues within the selected countries done by the authors. This book is suitable for college and university students, academicians, government and private agencies, policy makers, NGOs and the general public who are interested in ecotourism and rural community development issues in developed and developing countries. Moreover, this book may be considered as a reference to those invested in ecotourism ventures as well as studies related to the ecotourism and rural community development.
The Emerald Handbook of Destination Recovery in Tourism and Hospitality
Featuring a broad geographical range of examples and pan-disciplinary perspectives, The Emerald Handbook of Destination Recovery in Tourism and Hospitality is an essential reference and illuminating guide on developments in the theory and practice of tourism development post-pandemic.
The Emerald Handbook of ICT in Tourism and Hospitality
The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.
