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Business Economics introduces the theory and practice of economics for non-specialist students new to the topic. Business Economics, Second Edition, is designed to provide a general introduction to the discipline of Business Economics, covering an important part of first year studies and beyond. The new edition retains the successful structure of the previous edition but, like any good business economics text, includes new and updated case studies and examples to reflect present-day economic global realities. Suitable for introductory-level students who are seeking a comprehensive but accessible way in to the subject, Business Economics, Second Edition, is bolstered by a host of activities, review questions and further reading, making it the ideal choice for undergraduate students and lecturers.
A trend setting book in the field of Economics, by an author of pioneering contributions in varied disciplines.The present volume is written in a simple and lucid style to equip the reader with a toolkit of economic analysis. (Part-1) reviews the established Concepts and Techniques before venturing into applications of business decisions. (Part-2) is designed for a thorough Microeconomic Analysis of Business Units. Macroeconomic Analysis forms the subject matter in Part-3. Keeping in mind, the latest developments in economic theory and the complex dynamics of the economic world, the author evaluates present day Business Ethics. Considering the growing spate of 'Economic Offences', in and around the world of business and government, the debate and discussion of this issue will certainly interest the readers (Part-4). Theory is substantiated by not only cases but also a monologue encompassing the current state of economics, economists and economies. The book aims to be a reference manual for the students of MBA, PGDBM, M Com, MBE, BBA, BBS, CA, ICWA and other courses related to management and business studies.
The book provides conceptual understanding of essential concepts in business life. It details the foundations of business economics with special emphasis on demand analysis and consumer behaviour. It also discusses analysis of production and cost of the firm, market structures and pricing of products, factor pricing and income distribution and concludes with the discussion of capital budgeting. Based on the authors extensive teaching experience, the book champions a collaborative approach to delivering an appropriate textbook that is curriculum relevant.
Business economics involves the understanding of economy and its connection to organizations, individuals and society. Business economics is a socially relevant study which provides insight into the choice behavior of individuals, organizations and government bodies. Managerial economics is related to economic theory, decision sciences and business functions.
Since its establishment in 1965, Business Economics has been an essential resource for those who use economics in the workplace. Its consistent intent has been to distinguish itself from academic journals by focusing on what is useful to practitioners of economics in their everyday work, and it has risen to become the leading forum for debating solutions to critical business problems, analyzing key business and economic issues, and sharing of best-practice models, tools, and hands-on techniques. In celebration of the journal's anniversary, The Best of "Business Economics" brings together forty of the best articles from half a century of publication: those that pushed boundaries, challenged conventional wisdom, and redefined the way practitioners and academics approached their work. Much of the insight afforded in this collection on the uses and limitations of economics are as fresh and useful today as when they were published. Featuring award-winning articles and the world's premier economists, this collection is an essential addition to any economics library.
'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.
1. Historical Background of Economics in India With Special Reference to Kautilya 2. The Definitions of Economics 3. Scope of Economics and its Nature 4. Micro and Macro Economics 5. Methods of Economic Study 6. Economic Laws & their Nature 7. Basic Problems of an Economy 8. Elasticity of Demand and its Measurement 9. Concept of Revenue 10. Production and Factors of Production 11. Returns to Scale 12. Production Function 13. Law of Returns (Law of Variable Proportion) 14. ISO-Product Curves and its Characteristics 15. Market : Concept and Types 16. Theory of Cost 17. Perfect Competition (Price Determination & Equilibrium of Firm in Perfect Competition) 18. Monopoly and price Discrimination 19. Monopolistic Competition 20. Rent 21. Wages 22. Interest 23. Profits
Economics for Business 5th edition is an essential introduction to economics tailor-made for business students. Economic principles are clearly explained within the context of modern business, drawing on a wealth of contemporary examples that bring the topics to life.