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Contents: Emerging India: Challenges and Opportunities, Human Rights Education, Elementary Education in India: Now and Then, Secondary Education in India, Nonviolence: A Tool for Promoting Tolerance in Schools, Towards Improving Quality of Higher Education, Quality Culture and Academic Governance, Challenges in Professional Education in Emerging India, Management Education: Reflections on the Needs of Industry, Healthcare in India Strategies for Globalization, Marketing of Integrated Health Care Unit: A Study, Marketing of Hospital Services in India, Total Quality Management in Hospitals, Ethics and Values: A Study of Health Care Services, Biomedical Waste Management, Marketing Practices in Corporate Hospitals: An Appraisal, Prospects of Herbal Formulation and Export Potential, Developed India: Role of the Service Sector, Emergence of Service Era and Service Quality, Managing Insurance Services in the New Millennium, Insurance Services in India.
Marketing has emerged as one of the most dynamic and influential business functions in the modern world, shaping not only organizational success but also the way consumers live, interact, and make choices. Over the past few decades, the discipline has undergone a remarkable transformation—from a narrow focus on selling and promotion to a holistic, strategic process aimed at creating, communicating, and delivering value to customers while fostering long-term relationships. The rapid growth of technology, globalization, and evolving consumer expectations has added new dimensions to the marketer’s role, making it more complex, analytical, and socially accountable than ever before. This book...
Comprehensive trade directory of the UK publishing industry and allied book trade suppliers, associations and services.
Comprehensive trade directory of the UK publishing industry and allied book trade suppliers, associations and services.
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This volume provides a detailed book trade directory for the U.K., Commonwealth and Irish Republic. It lists some 1500 publishers in 21 countries, and also offers in-depth coverage of the wider U.K. book trade.