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Language Variation - European Perspectives V
Language Variation – European Perspectives V is based on papers presented at the Seventh International Conference on Language Variation in Europe (ICLaVE 7), which was held in Trondheim, Norway from 26 to 28 June 2013. The 17 papers included in the book explore phonetic and phonological variation (Bitenc and Kenda-Jež; Hildenbrandt and Moosmüller; Jansen; Schaufuß; Schleef, Flynn and Ramsammy; Stuart-Smith, Rathcke, Sonderegger and Macdonald), morphology (Padilla-Moyano), syntax (Christensen and Juel Jensen; Jónsson, Brynjólfsdóttir and Sverrisdóttir), morphosyntax (Auger and Wycoff; Cerruti and Regis), language ideology, linguistic practices and language attitudes (Strand; Hall-Lew, Fairs and Lew; Dunmore and Smith-Christmas), code-switching (Amadou; Bucher) and language documentation (Kühl). The book is essential reading for scholars working on variation and change in European languages. The articles in the present volume investigate Romani, Turkish, Greek, Slovene, Picard, Swiss-German, Basque, Danish, Italian, English, Gaelic, Icelandic Sign Language, Faroe Danish and Norwegian.
Destination Management and Marketing: Breakthroughs in Research and Practice
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Religious Tourism and the Italian Economy, 1870—1950
This book addresses a little-studied area of the history of tourism, religious tourism, and pilgrimage and introduces a comprehensive economic analysis of their development from elite pursuits to a mass phenomenon. Focusing on Rome, Lourdes, and the Holy Land as destinations, the book showcases religious tourism as a key precursory factor in mass tourism in Italy and Europe. Departing from conventional historiographical timeframes, the authors demonstrate that the surge in tourism during the Italian “economic miracle” did not arise ex novo at that time but was part of a longer process of transformation originating prior to the Second World War. Diverse factors are discussed such as the s...
Strategic Marketing in Tourism Services
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Automobile Heritage and Tourism
The Barbados Historic Rally Carnival.
How to Keep Your Research Project on Track
Bringing together valuable insights from a range of research experts, PhD supervisors and examiners, this thoroughly revised second edition of How to Keep Your Research Project on Track details how to deal with the unexpected difficulties of research, and what to do when a project deviates from the plan. Keith Townsend and Mark N.K. Saunders give us essential insights for carrying out research, as well as developing resilience in academia.
Global Dynamics in Travel, Tourism, and Hospitality
Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.
