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A Revenue-based Methodology for the Classification and Comparison of Broadcasting Systems
This book offers a methodology for the classification and comparison of broadcasting systems, both for positive and normative analyses. It is based on the assumption that the revenue structures of broadcasters determine the incentives for the broad'casters' staffs, and that these incentives in turn determine the broadcasters' program outputs (content, journalistic and artistic style, target audiences etc.) and its private and public effects.
History of International Broadcasting
Vol. 1 : The following topics are dealt with: radio instrument; foreign policy; information broadcasting; radio telephony; and wartime broadcasting.
Broadcasting on the Short Waves, 1945 to Today
Shortwave broadcasting originated in the 1920s, when stations used the new technology to increase their range in order to serve foreign audiences and reach parts of their own country not easily otherwise covered. The early days of shortwave radio were covered in On the Short Waves, 1923-1945: Broadcast Listening in the Pioneer Days of Radio, published by McFarland in 1999 (paperback 2007). Then, two companion volumes were published, picking up the story after World War II. They were Listening on the Short Waves, 1945 to Today (McFarland, 2008; paperback 2010), which focuses on the shortwave listening community, and the present Broadcasting title, about the stations themselves and their envir...
Public Service Broadcasting in the Age of Globalization
Takes a scholarly perspective aimed at creating debate about the role and function of public service broadcasting at a time that it is facing a variety of threats, from governments, and from commercialization of broadcasting. This book gives a global perspective on the state of public service broadcasting in the age of globalization.
