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Methods and Tools for Completing Doctor of Business Administration (DBA) Theses
This book offers complete and operational methodology guidelines for the entire process of the Doctor of Business Administration (DBA) thesis. It provides insights into theory and practice, both indispensable for the successful completion of the research project. The volume draws on the contributions of major reference works, and offers simplified, clear and applicable standards for DBA participants and supervisors. It illustrates a living experience, because completing a thesis is a human adventure. “Non-classic” students starting a doctoral project are facing an utterly new world with codes and methods they do not recognise. As such, this book brings together many testimonies from DBA scholars, which will help readers to find new formulations and valuable solutions in their own work.
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Basebal...
Experimentation in the Sciences
This book takes a novel approach by highlighting comparative and long-term historical perspectives on experimental practice. The juxtaposition of accounts of natural, social, and medical experimentation is very enlightening, especially because the authors put the emphasis on the different kinds of objects of experimentation (physical matter, chemical reagents, social groups, organizations, sick individuals, archeological remains) and demonstrate how much the kinds of objects matter for the practice of experimentation, its methods, tools, and methodologies. Taken together, the chapters raise several fascinating questions for further study: What do these different approaches have in common? Wh...
Hyper-Digital Marketing
The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organizations and enterprises carry out critical functions across various areas, including marketing, information technology, human resources, and others. We are witnessing the transformation of the marketing function, with many traditional roles of marketers being replaced by new roles that depend heavily on cross-functional coordination with multiple areas. These changes could be far-reaching and have already dramatically impacted how to organize many tasks within organizations. Against this backdrop,...
Livres de France
Includes, 1982-1995: Les Livres du mois, also published separately.
Repère
None
Making Innovation Last: Volume 2
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Bottin
None
