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The Handbook of Global Media and Communication Policy
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up to date and comprehensive collection of essays from top scholars in the field Includes contributions from western and eastern Europe, North and Central America, Africa and Asia Offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy Draws on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs
Communication Policy in Developed Countries
Originally published in 1983. This book presents a description and critical analysis of the communication systems and policy at the time in the United States, United Kingdom, Canada, the Federal Republic of Germany, Sweden, Australia and New Zealand. It examines the technological and cultural forces shaping policy and communications development, and begins with a chapter presenting a review of the international context and of the conceptual frameworks suggested by scholars concerned with communication policy. Other chapters highlight the common trends among countries, and analyses the unique nature of policy and communications development in each country based on its cultural foundation. All the contributions reflect a common theme which relates to the two distinct sources from which a nation’s communication policy can be studied - official statements about goals and means, and observable results of communication decisions and practices.
Globalization and Communication Policy in India
Communication policy formulation in the age of globalization is a widely debated and discussed subject of our times. The communications media have grown commendably over a period of time. The media in India continue to be class media rather than the mass media. The Indian media have not incorporated the features of social responsibility theory, participation theory and development theory in letter and spirit in the age of globalization. Scholars have noted that globalization has impacted the media services in India and abroad. There are advantages and disadvantages of globalization with reference to media management in India. But, the disadvantages outweigh the advantages according to the empirical evidence. The present work emphasizes that it is imperative to formulate a national communication policy at this juncture of entry of foreign media, invasion of satellite channel, present pluralistic media culture, privatization of media, commercialization of media and so on. India needs a communication strategy which should be considered as a sub-system of the processes of governance and development at various levels.
Foundations of Communications Policy
Rapid changes in communication technologies are straining the existing system of electronic media regulation. Despite the increasing pace of technological change, the electronic media continue to be regulated under a well-established set of guiding principles. Principles such as the First Amendment, the public interest, the marketplace of ideas, diversity, competition, localism and universal service continue to serve as the primary objectives for policymakers and as the focal points for contemporary policy controversies. This volume focuses on these principles, examining their underlying motivations and assumptions, their central components, their different interpretive approaches and their ...
Communication Policy and Planning in Singapore
First Published in 1983. Routledge is an imprint of Taylor & Francis, an informa company.
Multichannel Marketing
Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies. “Multi-Channel-Marketing is with increasing frequency a key success factor for companies in competition for customers. Bernd Wirtz’ textbook provides a clearly patterned, incorporated and theoretically funded overvie...
Global Media and Communication Policy
Global media policy struggles to keep up with ever-evolving technological advances. This book features articles discussing some of the challenges in implementing policies to govern global media and communications, and features articles that attempt to provide some solutions to those issues.
