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This book is the first technical guide to provide a complete, generalized road map for developing data-mining applications, together with advice on performing these large-scale, open-ended analyses for real-world data warehouses.
Data Mining: Concepts and Techniques, Fourth Edition introduces concepts, principles, and methods for mining patterns, knowledge, and models from various kinds of data for diverse applications. Specifically, it delves into the processes for uncovering patterns and knowledge from massive collections of data, known as knowledge discovery from data, or KDD. It focuses on the feasibility, usefulness, effectiveness, and scalability of data mining techniques for large data sets. After an introduction to the concept of data mining, the authors explain the methods for preprocessing, characterizing, and warehousing data. They then partition the data mining methods into several major tasks, introducin...
"Foundations of Data Mining and Knowledge Discovery" contains the latest results and new directions in data mining research. Data mining, which integrates various technologies, including computational intelligence, database and knowledge management, machine learning, soft computing, and statistics, is one of the fastest growing fields in computer science. Although many data mining techniques have been developed, further development of the field requires a close examination of its foundations. This volume presents the results of investigations into the foundations of the discipline, and represents the state of the art for much of the current research. This book will prove extremely valuable and fruitful for data mining researchers, no matter whether they would like to uncover the fundamental principles behind data mining, or apply the theories to practical applications.
Master the new computational tools to get the most out of your information system. This practical guide, the first to clearly outline the situation for the benefit of engineers and scientists, provides a straightforward introduction to basic machine learning and data mining methods, covering the analysis of numerical, text, and sound data.
Praise for the First Edition " full of vivid and thought-provoking anecdotes needs to be read by anyone with a serious interest in research and marketing." —Research magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining a welcome addition to the literature." —computingreviews.com Incorporating a new focus on data visualization and time series forecasting, Data Mining for Business Intelligence, Second Edition continues to supply insightful, detailed guidance on fundamental data mining techniques. This new edition guides readers through the use of the Microsoft Office Excel add-in XLMiner for developing predictive models and techniques for describing and...
Turn Web data into knowledge about your customers. This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information-usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who they are and what they want. Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from the huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers. Data Mining Your Website explains how data mining is a foundation for the new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes.
“If you torture the data long enough, Nature will confess,” said 1991 Nobel-winning economist Ronald Coase. The statement is still true. However, achieving this lofty goal is not easy. First, “long enough” may, in practice, be “too long” in many applications and thus unacceptable. Second, to get “confession” from large data sets one needs to use state-of-the-art “torturing” tools. Third, Nature is very stubborn — not yielding easily or unwilling to reveal its secrets at all. Fortunately, while being aware of the above facts, the reader (a data miner) will find several efficient data mining tools described in this excellent book. The book discusses various issues connect...
CD-ROM contains: Tutorials to familiarize yourself with all major processes.
This book explores the concepts of data mining and data warehousing, a promising and flourishing frontier in data base systems and new data base applications and is also designed to give a broad, yet in-depth overview of the field of data mining. Data mining is a multidisciplinary field, drawing work from areas including database technology, AI, machine learning, NN, statistics, pattern recognition, knowledge based systems, knowledge acquisition, information retrieval, high performance computing and data visualization. This book is intended for a wide audience of readers who are not necessarily experts in data warehousing and data mining, but are interested in receiving a general introduction to these areas and their many practical applications. Since data mining technology has become a hot topic not only among academic students but also for decision makers, it provides valuable hidden business and scientific intelligence from a large amount of historical data. It is also written for technical managers and executives as well as for technologists interested in learning about data mining.