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Research Methods for Political Science
The third edition of Research Methods for Political Science retains its effective approach to helping students learn what to research, why to research and how to research. The text integrates both quantitative and qualitative approaches to research in one volume and covers such important topics as research design, specifying research problems, designing questionnaires and writing questions, designing and carrying out qualitative research and analyzing both quantitative and qualitative research data. Heavily illustrated, classroom tested, exceptionally readable and engaging, the text presents statistical methods in a conversational tone to help students surmount "math phobia." Updates to this...
Direct Selling Channels
Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the present decade, direct selling accounted for $12 billion in sales volume produced by almost five million independent direct salespeople. In this fundamental resource, leading authorities who have spent years studying direct selling channels provide in-depth insights, analyses, and research findings on such key topics as customer response patterns, sales motivation, personal selling methods, minori...
Research Methods in Public Administration and Nonprofit Management
Designed for both students and practitioners, the new edition of this popular text has been thoroughly revised. It incorporates the latest thinking in public administration and nonprofit management. The book integrates both quantitative and qualitative approaches to research, and also provides specific instruction in the use of commonly available statistical software programs such as Excel and SPSS. The book is exceptionally well illustrated, with plentiful exhibits, tables, figures, and exercises.
Small Baltic States and the Euro-Atlantic Security Community
This book analyzes the small Baltic States and their integration into the Euro-Atlantic structures from the perspective of the foreign policies of major powers - the United States, Russia, and major European powers and institutions - towards the region, or each of the Baltic States. While focusing primarily on the Post-Cold war period, it will also cover years of Baltic occupation, areas and matters related to their motivation and means to join the EU and NATO. Smallness, weaknesses and sensitivities as well as historic experiences of three Baltic States made the task to integrate with the Euro-Atlantic community urgent. This will be a valuable source of information for all interested in the Baltic States, foreign policies of major powers shaping events in the region, the surge of the Euro-Atlantic community and the Post-Cold War enlargement allowing small Baltic States to remedy their inherent security weaknesses.
The Problem with Survey Research
The Problem with Survey Research makes a case against survey research as a primary source of reliable information. George Beam argues that all survey research instruments, all types of asking-including polls, face-to-face interviews, and focus groups-produce unreliable and potentially inaccurate results. Because those who rely on survey research only see answers to questions, it is impossible for them, or anyone else, to evaluate the results. They cannot know if the answers correspond to respondents' actual behaviors (objective phenomena) or to their true beliefs and opinions (subjective phenomena). Reliable information can only be acquired by observation, experimentation, multiple sources o...
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