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Baseball's Most Outrageous Promotions
In major league baseball, the period between 1946 and the early 1980s represented the Era of the Barnums, when certain inspired owners and executives raised to an art form the use of promotions to increase attendance. This book highlights thirteen of the most outlandish such stunts in major league history. These promotions go far beyond giveaways of Hawaiian shirts or unique bobbleheads. They involved a battle with weapons between baseball players and fans, children running willy-nilly around a baseball field, naked fans running the bases, drunken fans trashing baseball fields, fans dismantling a stadium while a game was ongoing, fans managing a game from the stands, women parading in wet T-shirts, mass weddings, the Beatles playing to a half-empty stadium, a mule mascot treated better than players, and an explosion on a baseball field large enough to create a crater. Even wilder promotions are covered in impressive detail in this unique study of major league history.
Base Ball 11
Offering the best in original research and analysis, Base Ball is an annually published book series that promotes the study of baseball's early history, from its protoball roots to 1920, and its rise to prominence within American popular culture. This volume, number 11, includes a dozen articles on topics ranging from the uses and abuses of mascots and batboys, attempts to revive the major league American Association, and the meaning of early club names to the founding of the National League, the finances of the Union Association, and the early years of future Giants magnate John T. Brush. The volume also includes thoughtful reviews of recently published books on women's baseball, the 1887 Detroit Wolverines, and the American League pennant race in 1908.
Baseball's Union Association
Hastily formed in 1883 as a rival, third major league, the Union Association upset the moguls of the baseball world and disrupted the status quo. Backed by Henry V. Lucas, an impetuous 26-year-old millionaire from St. Louis, the UA existed for one chaotic season in 1884. This first full-length history of the Union Association tells the captivating story of the league's brief and enigmatic existence. Lucas recruited a wild mix of disgruntled stars, misfits, crooks, has-beens, drunks, and the occasional spectator--along with a future star or two. The result was a bizarre experiment that sowed both turmoil and hope before fading into oblivion.
Bill DeWitt, Sr.
In 1954, one year after Baltimore bought the St. Louis Browns, the New York Yankees hired former Browns executive and owner William O. DeWitt as assistant to general manager George Weiss. "DeWitt," the news announced, "was considered an astute baseball man who would have a definite role to play with the Yankees." Baseball fans had assumed that once the Browns were no longer the American League's doormats, DeWitt would quietly retire. But for DeWitt, a shrewd protege of Branch Rickey, his years with the Browns began a long and fascinating career, including his years as owner and general manager of the Cincinnati Reds. This first ever biography focuses on the career of a baseball executive who contributed greatly to America's pastime.
The Double Reed
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