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This is what They Tell US: The US Printing Press on the 2011 Revolution in Egypt
  • Language: en
  • Pages: 69

This is what They Tell US: The US Printing Press on the 2011 Revolution in Egypt

Many things can be said about the 2011 revolution in Egypt. And actually, many things have been said about it, especially by the media. The course of the news reports differed significantly from paper to paper. This study compares four US-newspapers, namely 'The Wall Street Journal', 'The New York Times', 'The Washington Times', and the 'San Francisco Chronicle' with regard to their reports on the events in Egypt from January 26 until February 12, 2011. This study provides the reader with important information about these specific newspapers, and the events that happened during the so called "Lotus Revolution." Further, it provides a thorough analysis about the information that have been sel...

Loyalty Cards in the Apparel Industry in Germany and Spain : Is the Implementation of a Global Marketing Approach Reasonable when Operating Both in a Southern and a Northern European Country?
  • Language: en
  • Pages: 137

Loyalty Cards in the Apparel Industry in Germany and Spain : Is the Implementation of a Global Marketing Approach Reasonable when Operating Both in a Southern and a Northern European Country?

Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers have opted for a global marketing strategy which includes implementing loyalty cards with the same features in several countries (e.g. Hunkemoller, Promod, Esprit). This research is a comparative analysis of young adults, aged between 18 and 30, from a Northern European country (Germany) and a Southern European country (Spain). The objective is to determine if there are significant differences in...

Corporate customers acceptance of Internet banking: A case study of East African Trade Finance customers
  • Language: en
  • Pages: 108

Corporate customers acceptance of Internet banking: A case study of East African Trade Finance customers

It is increasingly more interesting to the bank managers to understand what is important to customers when it comes to Internet banking, and especially banking conducted by the customers themselves. Corporate customers and Internet banking have been studied very modestly in the past, especially the decision-making factors that drive customers to go online. The purpose of this research is to identify the factors that influence corporate customer’s adoption of Internet banking services in Kenya, Uganda, Tanzania and Rwanda. The hypotheses are empirically evaluated by the use of Trade Finance customers of an East African bank that serves as a target sample. The Technology Acceptance Model (TAM) is the primary basis for the study. The information gathered from former studies that are mainly concentrating on private customers, acts as a foundation for the development of an extension of TAM that is suitable for corporate customers. The study involves 137 respondents from Kenya, Uganda, Tanzania and Rwanda. Due to the quantitative nature of the study, the results are analysed with statistical measures which include the use of SPSS in order to carry out regression analysis.

Core-Real Estate Investments in Times of Crisis: Exemplified by the Frankfurt and London Office Market
  • Language: en
  • Pages: 93

Core-Real Estate Investments in Times of Crisis: Exemplified by the Frankfurt and London Office Market

Currently, the crisis situation is driving the real estate markets around the world. Mainly in focus are so called, core' real estate investments: the most stable, nicest looking, most rented out and most ideally located investments. With these investments, investors intend to eliminate almost all risks. But are they really able to do so? This book takes a closer look at the asset class and investment strategy, core' and tries to promote a clearer understanding of what, core' really is and what requirements this investment category has to fulfill. Furthermore, a new detention has been developed to narrow down a globally working detention throughout all asset types but mainly focusing on offi...

Safe Take-off with Runway Analyses
  • Language: en
  • Pages: 113

Safe Take-off with Runway Analyses

The economic situation of the recent years forces to operate aircraft at highest payloads possible and to load it at its maximum allowable take-off masses. Therefore, take-off performance optimization is nowadays as important as never before. This book offers a summary of factors affecting the maximum take-off mass and appropriate take-off speeds, which together represent necessary performance data for a safe take-off. These are usually presented in so called runway analyses. That is the reason why this book might be of interest for fight operations engineering personnel or pilots as it answers possible questions about the application and computing of the runway analyses.

ARGE - Construction Partnership in Germany: Legal Issues in Cooperation of Different Engineering Firms
  • Language: en
  • Pages: 89

ARGE - Construction Partnership in Germany: Legal Issues in Cooperation of Different Engineering Firms

  • Categories: Law

This survey investigates and evaluates the legal framework which an engineer faces when stepping into an ARGE partnership with other planning offices. ARGE, in the German construction industry an established form of partnership, becomes more and more important in acquiring and accomplishing construction projects. The ARGE underlies the regulations of the German Partnership under Civil Law; consequently, the ARGE partners are jointly and individually liable for the contract. Thus the principal of the overall project enjoys fundamental advantages: He reduces his risk should it come to an insolvency of an ARGE partner, he increases competition, and he gets services out of one hand. Engineering ...

WOW and SkyTeam Cargo: An In-depth Analysis of Strategic Alliances for Air Cargo Carriers and The Impact on Cargo Airlines’ Operations and Success
  • Language: en
  • Pages: 89

WOW and SkyTeam Cargo: An In-depth Analysis of Strategic Alliances for Air Cargo Carriers and The Impact on Cargo Airlines’ Operations and Success

In the airline industry, the formation of highly integrated strategic alliances started during the 1990’s. Thereby, Star Alliance became the first global player when passenger airlines faced deregulation, and wanted to support their growth and expansion in international markets. For cargo companies, this type of integration came around later, namely in the beginning of 2000. As a result of the increased co-operation, major alliances were formed with the launch of SkyTeam Cargo and WOW. In the dawn of the new century, these alliances should lay the cornerstone for the achievement of a long term success through synergy effects, and higher competitiveness in terms of the individual and the gr...

Did Desert Shield Lead to Desert Hate? A Case Study of Anti-Americanism in Saudi Arabia
  • Language: en
  • Pages: 121

Did Desert Shield Lead to Desert Hate? A Case Study of Anti-Americanism in Saudi Arabia

This book is a critical analysis of potential Arab/Islamic anti-Americanism in Saudi Arabia. The significance of the Gulf War of 1990/1991 and the resulting stationing of US troops inside the Saudi kingdom for the Arab/Islamic anti-Americanism will be analyzed. Hereby, this project seeks to investigate whether the reactions to the American presence in Saudi Arabia and the broader Arab/Islamic region are of anti-American nature or whether they reveal other proprieties. With the help of various Arabic and American sources the research question is approached and compared from both sides. The inclusion of Arabic sources of Saudi opposition leaders allows this book to examine which leitmotifs dom...

The Paradox that is Diplomatic Recognition: Unpacking the Somaliland Situation
  • Language: en
  • Pages: 97

The Paradox that is Diplomatic Recognition: Unpacking the Somaliland Situation

Somaliland is an example of a territory that has fulfilled the conditions that are pre-requisite for state recognition in the international system. Somaliland is however, not recognised as a state. Questions abound about why Somaliland finds itself in this situation when there are territories which obtained recognition after fulfilling a fraction of what Somaliland has achieved. This study contributes to answering the aforementioned questions. This study has certain objectives. It delved into the examination of the criteria that is used for the recognition of states in the international system. It also analyses the role of intergovernmental organizations in the non-recognition of Somaliland. The objective of this study is also to make an assessment of the nature of interactions between Somaliland, and other actors in the international system.

The Emperor on the Battlefield: Napoleon's Worth as a Military Commander
  • Language: en
  • Pages: 121

The Emperor on the Battlefield: Napoleon's Worth as a Military Commander

This book seeks to explore two working hypotheses: Firstly, that Napoleon's alleged military superiority in terms of skill and battlefield competence over his peers can be empirically quantified and proven. Secondly, that the results of Napoleonic warfare can be predicted by applying the theory of Contest Success Functions to these battles. To address these claims this book is organized into four sections: Theory: The first of the conceptual sections summarizes the theoretical underpinning behind the economical understanding of conflict. This so called 'second approach' and its merits are outlined and the history of these theoretical concepts is explained. Chapter three introduces the Ratio ...