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The Model Man
Edward William Bok was the most famous Dutch-American in early twentieth-century America thanks to his thirty-year editorship of the Ladies’ Home Journal, the most prestigious women’s magazine of the day. This first complete coverage of Edward Bok’s life places him against his ethnic background and portrays him as the spokesman for and the molder of the American middle class between 1890 and 1930. He acted as a mediator between a Victorian and a modern society, reconciling consumerism with idealism. As a Dutch immigrant he became a model for successful adaptation to a new country and modern times. He used his national reputation to restore America’s internationalism in the 1920s. His life story is relevant to those interested in the history of immigration, journalism, the rise of big business, the women’s movement, and the Progressive Movement.
The Americanization of Edward Bok
Edward William Bok (born Eduard Willem Gerard Cesar Hidde Bok (October 9, 1863 - January 9, 1930) was a Dutch-born American editor and Pulitzer Prize-winning author. He was editor of the Ladies' Home Journal for 30 years (1889-1919). Bok is credited with coining the term living room as the name for a room of a house that had commonly been called the parlor or drawing room. He also created Bok Tower Gardens in central Florida.Bok was born in Den Helder, Netherlands. At the age of six, he immigrated to Brooklyn, New York. In Brooklyn he washed the windows of a bakery shop after school to help support his family. His people were so poor that in addition he used to go out in the street with a basket every day and collect stray bits of coal that had fallen in the gutter where the coal wagons had delivered fuel.
The Americanization of Edward Bok
Reproduction of the original: The Americanization of Edward Bok by Edward William Bok
