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Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Meaningful Journeys
Meaningful Journeys is an edited collection of autoethnographies underpinned by the conceptual, philosophical, and etymological origins of ‘journeying,’ ‘questing,’ and traditional and modern understandings of ‘pilgrimage.’ The volume contains chapters on the ways in which all these concepts intersect with identity and identity transformation. These range across narratives of sport; adventure; preferred identity; curative religion; revered location; nostalgia; grief resolution; ‘out of suitcase’ travels; and pilgrimage journeys understood in more traditional senses. The collection showcases and promotes the identity transformational quest as an important conceptual nuance of narrative autoethnography. Readers will engage with the ways in which contributing authors craft their emerging selves into preferred identities, which showcase personal and relational change in action. This book is essential reading for students and practitioners of autoethnography and qualitative research internationally and others interested in identity transformation in narrative inquiry.
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