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Destination Management and Marketing: Breakthroughs in Research and Practice
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Applying Innovative Technologies in Heritage Science
Heritage science, a cross-disciplinary field of study that emphasizes research on cultural interpretation and management, has seen significant development in recent years. Modern technology has opened new innovations and possibilities for scientific cooperation that produces several benefits that affect multiple aspects of this scientific field. Applying Innovative Technologies in Heritage Science is a collection of progressive studies on the methods and applications of the technological implications and scientific advancements within heritage and cultural research to bridge the once unbridgeable gap between science and humanities. While highlighting topics including digital archives, cultural data, and chemical documentation, this book is ideally designed for archaeologists, museologists, conservationists, preservationists, librarians, researchers, educators, cultural heritage professionals, academicians, and students.
Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications
Tourism is one of the most rapidly evolving industries of the 21st century. The integration of technological advancements plays a crucial role in the ability for many countries, all over the world, to attract visitors and maintain a distinct edge in a highly competitive market. The Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications is a pivotal reference source for the latest research findings on the utilization of information and communication technologies in tourism. Featuring extensive coverage on relevant areas such as smart tourism, user interfaces, and social media, this publication is an ideal resource for policy makers, academicians, researchers, advanced-level students, and technology developers seeking current research on new trends in ICT systems and application and tourism.
Proceedings of the 2nd World Conference on Health and Social Sciences (WCHSS 2024)
This is an open access book. Join us for an enlightening exploration of the intersection between health and social sciences at Universitas Binawan. Under the theme of "Connecting People in Health and Social Sciences," this conference promises to be a platform for groundbreaking discussions, innovative ideas, and collaborative networking. Explore cutting-edge topics such as artificial intelligence (AI) in healthcare, the integration of nursing and midwifery into public health systems, and the impact of virtual reality (VR) on safety education. Whether you're a researcher, practitioner, educator, or enthusiast, WCHSS offers a unique opportunity to engage with global thought leaders and contribute to the advancement of these vital fields.
5555 Motivation
Jika tindakan-tindakan Anda mengilhami orang lain untuk bermimpi lebih, belajar lebih, bekerja lebih, dan menjadi lebih baik, Anda adalah seorang pemimpin. (John Quincy Adams (1767-1848), Presiden Amerika Serikat (1825-1829) Jangan terlalu banyak mengenal orang . Sebab, kalian lebih sering di sakiti oleh orang yang kalian kenal, sedangkan orang yang tidak kalian kenal nyaris tidak dapat menyakiti kalian. (Plato) Lakukan apa yang anda dapat anda lakukan, dengan apa yang anda miliki di tempat anda berada. (Theodore Roosevelt) Buku terbitan KUNCI KOMUNIKASI ini berisi 5555 kalimat yang akan mengubah hidup anda, membuat pikiran anda terbuka dan menjadi semangat dalam membuat sesuatu dalam hidup anda. -Lembar Langit Indonesia Group-
Authentizität transversal: Multiperspektivische Betrachtungen von „Echtheit“
Wann gilt etwas als echt? Und warum nehmen wir etwas als authentisch wahr? Authentizität ist ein vielschichtiges Phänomen. Die Autorinnen und Autoren dieses Bandes analysieren es aus dem Blickwinkel verschiedener Disziplinen, Fachrichtungen und Tätigkeitsfelder – der Didaktik, Literatur- und Kulturwissenschaft, Sozialwissenschaften, Kunstwissenschaft, Kunstgeschichte und künstlerischen Praxis. Ihre Ziele sind die Erweiterung bestehender literatur- und kulturwissenschaftlicher Forschungsperspektiven sowie das Initiieren eines Dialogs über Authentizität als Praxiskonzept und Konstruktionsleistung. Denn sie ist nicht einfach vorhanden: Authentizität wird hergestellt, zugeschrieben und inszeniert. Im Zentrum stehen deshalb die Bedingungen und Implikationen der Produktion von Authentizität für kulturelle, künstlerische und gesellschaftliche Ausdrucksformen. Das breite Spektrum der untersuchten Bereiche umfasst Lyrik, bildende Kunst, filmische Dokumentation, künstlerische Praxis, Tourismus und Gastronomie ebenso wie Lehr- und Lernkontexte.
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