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Trust and Marketing Communication in the Food Industry
This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication. By examining these pillars, the book explores the informational role and legal aspects of food marketing, offering a detailed and structured approach to understanding and enhancing consumer trust. Readers will benefit from a deep dive into the current state of food marketing communication, enriched by a solid theoretical background and empirical case studies. The book highlights the significance of trust-based communication by proposing a conceptual model that integra...
Trust and Organizational Resilience
In a turbulent environment, companies face disruptive events and must build organisational resilience in order to thrive. This unique book offers new, cutting-edge research on how trust can build and develop resilience. The authors combine theoretical and empirical perspectives on the two issues of trust and organisational resilience in an environment that is difficult to predict. The authors firstly discuss the challenges the turbulent environment poses before exploring the influence of trust and providing practical case studies on topics such as brand trust, dynamic capabilities and business models. Examples are drawn from high-growth enterprises demonstrating first-hand how organisations that develop trust have survived turbulent conditions. This novel book is the first to combine the two disciplines of trust and resilience and will be a valuable reference for researchers and upper level students of strategic management and crisis management in particular.
Trust in Generative Artificial Intelligence
Trust in Generative Artificial Intelligence: Human‐Robot Interaction and Ethical Considerations is a comprehensive exploration of the critical role of trust in the rapidly evolving world of AI. Edited by Joanna Paliszkiewicz, Ireneusz Dąbrowski, and Leila Halawi, this book provides a thorough examination of how trust influences the integration and effectiveness of generative AI in various aspects of society. The book spans three main sections, offering insights from international experts across multiple disciplines and a blend of theoretical foundations and practical insights, making it a valuable resource for both understanding and implementing trust in AI systems. Readers will benefit f...
Trust and Supply Chains
This research volume aims at outlining the substantial role of information asymmetry in agri-food chains and how building trust and mitigating this problem could enhance the performance of these chains. The supply chain covers a systemic sequence of linked companies with material and information exchange. Sharing information about capabilities, inventories, and needs is vital to streamline channels, reduce uncertainty, and enhance performance, but economic agents may be reluctant due to opportunism. Information asymmetry can cause problems in quality assurance and distort the supply chain's functioning. Building trust is crucial, and solutions include guarantees, standards, licensing, and hybrid governance. Trust and Supply Chains: Information Asymmetry in the Agri-Food Sector is based on real-world examples and case studies from the agri-food industry (cheese, apples, pasta and bakery, beef, organic products, and more), providing practical solutions to building trust and sharing information. It offers academics, practitioners, and advanced students a comprehensive overview of the various aspects of information asymmetry and trust in agri-food supply chains.
Communication, Leadership and Trust in Organizations
Trust in communication and leadership is the key to success in business. This book presents and discusses the main issues and challenges posed by communication, leadership, and trust. The first part of the book describes the communication and trust issues, the second part presents the role of trust in leadership, and the third part describes different examples of implementing trust to organizations. Readers will gain from this book theoretical and practical knowledge of communication, leadership, and trust; empirically validated practice regarding trust and its related concepts; and a novel approach for addressing this topic. This book can be used as a toolbox to improve understanding and opportunities related to building trust in organizations and will be especially valuable for students and researchers in the fields of leadership, organizational communication, business ethics, and trust research.
Trust and Brand Management
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, theoretical and practical foundations of brand management and brand heritage, and empirically supported research on the relationship among brand heritage, brand management practices, antecedents, and outcomes of heritage-based corporate brand management. This book consists of two parts. The first part provides a literature review and theoretical and practical background on brand heritage, its antecedents...
Trust and Digital Transformation in the Public Sector
Digital transformation is a promising way to increase the possibilities and effectiveness of public organizations, but the implementation of digital technologies alone does not bring value. It is vital to convince and motivate people to use new ways of public services delivery and it is necessary to trust both public institutions and new technologies. Digital trust is considered a key determinant of acceptance of digital technologies, leading to their effective use and creation of innovative solutions. However, little is known about creating and using trust as a driving force of digital transformation. In this approach, trust is not only a motivating factor to use digital technologies but al...
Trust, Digital Business and Technology
Trust, Digital Business and Technology: Issues and Challenges presents and discusses the main issues and challenges related to digital trust and information technologies. The subject of trust is relevant to both practitioners and researchers. It is widely recognized and confirmed that trust, especially mutual trust, when it is built at the right level, reduces the risk of interaction and increases the collaboration between partners. Readers will gain from this book theoretical and practical knowledge on digital trust; theoretically, well-grounded knowledge on digital trust and related concepts, empirically validated by practice. Most authors have taken innovative approaches to consider issues highlighting a selected aspect of the core theme of this book. The intended audiences of this book are professionals, scholars, and students.
Online Consumer Protection: Theories of Human Relativism
Presents a broad range of international findings in online consumer protection. Covers the nature of online threats, consumer concerns, and techniques for online privacy protection.
Programming with Visual Basic.NET for Business
Basic Approach [HEPMADMIN] 27-Apr-2003 12:49 PM EST EDIT For courses in Visual BASIC. This text examines the important programming fundamentals of both Windows desktop and ASP.NET web applications using Microsoft Visual Basic.NET, while introducing students to the important object-oriented features of that platform. Its comprehensive approach to programming utilizes integrated cases that build from chapter to chapter, and are based upon common business problems and the processes integral to solving them. A consistent four-step design methodology encourages problem-solving as students learn how to create Windows and Web applications. This text also emphasizes data storage, and important new topics such as ADO.NET, ASP.NET and XML.
