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Strategic Social Media
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, vis...
The Rowman & Littlefield Handbook of Media Management and Business
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contr...
Strategic Social Media
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
The Rowman & Littlefield Handbook of Policing, Communication, and Society
The Rowman & Littlefield Handbook of Policing, Communication, and Society brings together well-regarded academics and experienced practitioners to explore how communication intersects with policing in areas such as cop-culture, race and ethnicity, terrorism and hate crimes, social media, police reform, crowd violence, and many more. By combining research and theory in criminology, psychology, and communication, this handbook provides a foundation for identifying and understanding many of the issues that challenge police and the public in today’s society. It is an important and comprehensive analysis of the enormous changes in the roles of gender in society, digital technology, social media, and organizational structures have impacted policing and public perceptions about law enforcement.
The Rowman & Littlefield Handbook of Women’s Studies in Religion
The handbook offers interreligious and multicultural perspectives on women’s studies in religion in conversation with specific contextualized gender-biased justice challenges. Contributing authors address 25 current and trending themes from their diverse socio-cultural-religious backgrounds. Themes move across the spectrum of women’s studies in religion, blurring the boundaries beyond “religious studies” to include perspectives from ethics, philosophy, sociology, economics, and law as. Religious diversity addresses challenges for women’s studies through the lens of Wicca, Buddhist, Asian Trans Pacific, Hinduism, Judaism, Muslima, and Christian. The handbook is practical, contempora...
The Rowman & Littlefield Handbook of Philosophy and Religion
The Handbook of Philosophy and Religion is a one-volume examination of the most salient concepts that sit at the intersection of religion and philosophy. This book grounds readers in the mysteries that have evoked wonder and consternation for millennia, such as the nature of divinity in relation to humanity, the legitimacy of religious experience and how we frame language to speak about it, the possibility of miraculous occurrences, and theories regarding life after death.
The Rowman & Littlefield Handbook on Workplace Diversity and Stratification
Organizations and institutions use diversity and inclusion mantras to signal opportunity and access for all. However, the real-world results are often underwhelming, and people are demanding that organizations recognize the value that diversity brings to a workplace and be held accountable to the diversity and inclusion mission statements on their websites. The Rowman & Littlefield Handbook on Workplace Diversity and Stratification provides a comprehensive yet concise overview of important issues, themes, and research regarding workplace diversity and stratification. The book analyzes present day and future implications of diversity in the workplace and offers concrete ways of developing pol...
The Rowman & Littlefield Handbook of Transgender Studies
The Rowman & Littlefield Handbook of Transgender Studies is a comprehensive yet concise overview of important issues, themes, and research on transgender people and populations. Coupling both their scholarly expertise with their lived experiences, the contributors tackle a full gamut of topics, including medical care, education, coming out, bathroom and military politics and possibilities, and the creation of families. The volume opens with an introduction from the editor who outlines her own journey and experience searching for information on “transgender studies” in the early 2010’s. Since then, the field has risen in prominence and is one of the fastest growing areas of research in gender studies. Scholars and students alike will find this to be an accessible and essential primer on the societal forces that impact and shape the lives of transgender people.
The Rowman & Littlefield Handbook of Christianity in the Middle East
This work represents the current and most relevant content on the studies of how Christianity has fared in the ancient home of its founder and birth. Much has been written about Christianity and how it has survived since its migration out of its homeland but this comprehensive reference work reassesses the geographic and demographic impact of the dramatic changes in this perennially combustible world region. The Rowman & Littlefield Handbook of Christianity in the Middle East also spans the historical, socio-political and contemporary settings of the region and importantly describes the interactions that Christianity has had with other major/minor religions in the region.
Human Model
In Human Model, Dr. Issam Wadi summarises and explains more than 40 years of professional and academic research into human and social behaviour. He examines important aspects in our lives by showing how human and social systems are deeply influenced by universal, natural processes. He shows how research in the natural and social sciences can help to illuminate complex human processes, using friction theory to explain how human beings relate to one another, how resonance theory provides us with a better understanding of mass behaviour, advertising, and marketing, and how feedback theory explains human behaviour from a management perspective. Drawing these parallels between natural and human s...
