Welcome to our book review site www.go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Satisfaction
Designed for advanced MBA and doctoral course in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables--product or service. Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret (what might have been). The chapters in atisfaction culminate in Oliver's detailed model of consumption processing and his satisfaction measurment scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Industrial Marketing
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Asso...
The Museum of the Future
Peter Sloterdijk sees our digitalized world in a "growing spatial crisis", accompanied by the danger of a "general virtuality of all relationships". Others view the digitalization of the world as opening up a grassroots democratic space that allows everyone access to culture. Against this backdrop, this anthology examines the spatial characteristics of the museum – between physical place and virtual space. The chapters collected here approach the museum space from various disciplinary perspectives, such as philosophy, history, art history, architecture, scenography, museum education and curatorial studies. At the same time, the contributions by international museum experts are assigned to different literary genres – fundamental considerations alternate with think pieces, case studies and interviews.
The Political Constitution of the Corporation
In this insightful book, Alexander Styhre examines how corporations, often understood primarily as economic entities or legal devices, seek to influence and shape the market and the wider society in which they operate. Given the scope of such activities in most advanced economies, Styhre argues that corporations are political agents in their own right and that they must be critically analyzed in these terms.
Laugh out Loud: A User’s Guide to Workplace Humor
This book is the first-ever authoritative work on the use and management of humor in the workplace. It is a practical guide for everyone involved: the humorists (‘jokers’), the targets (sometimes ‘victims’), the observers (‘audience’) and most of all the managers who have to ‘set the tone’ and encourage, control and manage humor. Humor is part and parcel of every workplace. However, while it usually demonstrates and fosters a united, happy workforce, it can at times be deeply damaging and divisive. The authors – academics with vast organizational experience and a research-based understanding of humor at work – bring together state-of-the art knowledge of the topic, making...
Brand Management
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products an...
We Are What We Sell
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish...
Economic Responsibility
John Maurice Clark’s article “The Changing Basis of Economic Responsibility,“ published in the Journal of Political Economy, is the topical starting point for all scholars interested in economic responsibility and responsible economic action. John Maurice Clark (1884-1963), a leading institutional economist, reflected on the consequences of the social and economic change taking place at the turn of the last century for the responsibility of individuals, businesses, and corporations and called for the development of an economics of responsibility. This book contains in-depth articles by scholars from within and beyond economics who continue on the Clark project or address actual problems calling for economic responsibility in the light of his approach.
Managing Market Relationships
Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled.Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing.
The Supply Mangement Handbook, 7th Ed
Turn to the collective wisdom of the field's top experts to understand and solve even the most complex supply management issue For more than three decades, The Supply Management Handbook (formerly The Purchasing Handbook) has been vital for purchasing and supply professionals in every field and industry. This latest edition comprehensively updates and revises this classic to encompass the ongoing shift from simple purchasing to a new, more technology-based imperative--identifying and managing supply chain sources and strategies. Addressing every essential issue from outsourcing to total cost of ownership to negotiations and contract management, an international team of supply management expe...
