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The Internet Age of Competitive Intelligence
Two of the most prolific and challenging authorities on the topic of competitive intelligence (CI) reflect on and respond to the changes in the field over the last decade. The authors point out that CI users have to change what they are doing, show why they are doing it, and provide ways of doing it. Their book reviews the problems in the development of CI since the 1980s, discusses the impact of the Internet and the rise in use of other secondary sources, and draws from and provides access to the growing body of CI information, knowledge, and literature. Combining a scholarly approach with hands-on advice, McGonagle and Vella have written the first work to guide CI professionals through the...
Downloading/uploading Online Databases & Catalogs
Conference report on techniques for computer downloading and uploading of data bases and library catalogues to improve information retrieval - includes contributions on terminology, hardware (electronic equipment) and software (computer programmes), legal aspects of copyright, etc.; covers telecommunications, microcomputer and microcomputer applications, etc. Bibliography, diagrams, glossary, illustrations.
Survey of American College Students
. The report presents data from a survey of 400+ American college students about how they go about doing research in their college libraries. The 150+ page report gives extensive data on student use of major search engines, wikipedia, library databases, book collections and other library resources. The study also gives detailed information on how their professors advise them to use the library, and how comfortable they feel about their research skills and how helpful librarians have been in helping them in their research. Data is broken out by more than 16 criteria including gender, income level, type and size of college, mean SAT acceptance score of the college, and many other variables. Ju...
Marketing Research
Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscor...
International Conference on Digital Libraries (ICDL) 2013
ICDL conferences are recognized on of the most important platform in the world where noted expert share their experiences. Many DL experts have contributed thought provoking papers in ICDL 2013. These important papers are reviewed and conceptualized into ICDL on different areas of DL proceedings. The Proceedings have two volumes and has over 1100 pages.
The Survey of American College Students
This report presents approximately 125 tables of data exploring how full time college students in the United States view and use and evaluate their college library¿s information literacy training. The data in the report is based on a representative sample of more than 400 full time college students in the United States. Data is broken out by 16 criteria including gender, grade point average, major field of study, income level of students, type and size of college, and mean SAT acceptance score of colleges, among other variables. The report presents data on the percentage of students who have received information literacy training, how they evaluate the effectiveness of that training, how th...
Corporate & Business Library Benchmarks 2013 Edition
This 230+ page study looks at trends among corporate and other business libraries, such as those of MBA programs or trade associations. The report gives data on trends in spending, materials purchasing, employment, virtual library development, technology acquisitions, evolving role of the corporate librarian, use of internet resources and many other issues of interest to corporate and business librarians. Data is broken out for corporate and non-corporate business libraries, and also by library size and focus (sci-tech, business, etc.). For corporate libraries, the study presents per employee spending data on a range of library materials and services.
Web Information Systems - WISE 2006
This book constitutes the proceedings of the 7th International Conference on Web Information Systems Engineering, WISE 2006, held in Wuhan, China in October 2006. The 37 revised full papers and 17 revised short papers presented together with three invited lectures were carefully reviewed and selected from 183 submissions.
