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Marketing Management by Dr. F. C. Sharma (eBook)
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Fundamentals of Marketing For B.Com. Sem.-4 (According to NEP-2020)
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
NEP Rural Marketing In India 4th Sem (MJC-6)
1. Rural Marketing : Concept and Nature 2. Rural Marketing Environment 3. Globalization and Rural Marketing 4. Rural Consumer 5. Segmentation of Rural Market and Adopted Market Strategy 6. Product planning for Rural Marketing 7. Pricing Decisions 8. Branding and Packaging Decisions 9. Promotion in Rural Market 10. Distribution Channels in Rural Market 11. Physical Distribution of Goods in Rural Market : Logistics 12. Marketing of Agricultural Products 13. Co-operative Marketing in India 14. Marketing of Agricultural Inputs.
The Distribution of Goods and Services
Describes how goods and services in the modern economy are distributed, from explaining the roles of retailers and wholesalers to the transportation of goods and distribution in the digital age.
Contemporary Business 2010 Update
Opening new doors of possibility can be difficult. Contemporary Business 13e 2010 Update Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always.
