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An Introduction to Service-Dominant Logic
The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
The Service-Dominant Logic of Marketing
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
The Oxford Handbook of Luxury Business
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Review of Marketing Research
Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies.
The SAGE Handbook of Service-Dominant Logic
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.
Toward a Better Understanding of the Role of Value in Markets and Marketing
This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.
能力雜誌2016/10號728期
【直播經濟】 網路這個傳播媒介充滿無限可能性，帶來直播熱潮與網紅現象，Facebook Live的推出，一舉將直播熱潮推向最高峰。究竟直播平台該聚焦何種領域？素人主播如何晉升網紅？如何打造直播經濟生態圈？直播經濟如何擬定監督機制？且看本期雜誌精彩報導。
能力雜誌2016/12號730期
【啟動斷尾革命】 回顧2016年，可謂黑天鵝衝擊不斷，從英國脫歐成功、勇士隊沒奪冠、中國告別經濟神話到川普當選總統，專家們的眼鏡碎了一地，以往的理所當然都成泡影，典範、遊戲規則頻頻被打破。狄更斯：「這是最壞的時代，也是最好的時代」。即將邁入2017年，企業不該被過去給束縛住，或許可以嘗試歸零思考，如同本期主題「2016啟動斷尾革命」，主動發掘嶄新機會，逆風而上，創造專屬的更好時代！
理財周刊835期 英雄崛起
《理財周刊》五大創新產業及新南向政策都不是海市蜃樓，但能憑真實力從市場募資的優質企業，股價是不會寂寞的。本期封面故事以「時勢造英雄」點名無與倫比的掛牌新貴最有飆漲潛力，並重新檢視政策推動的五大創新產業，找出現階段最有機會的風力發電、智動與航太等蓄勢待發族群，希望在市場觀望味濃、漲跌互見的混沌行情中，為讀者點燃未來飆股的明燈。供讀者參考。 更多精采內容》 ◆別淪為犯罪天堂 ◆東陽、中壽、櫻花、深100 具投資價值 ◆決戰月關鍵 ◆威強電、精材 股價不寂寞 ◆第二季EPS年增逾2倍 法人調升廣積評等
