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The Survival Kit For Libraries (A Marketing Approach)
The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and servic...
Challenges for South Asian Resources and Information Services
Ravindra Nath Sharma, b. 1941, Indian library and information scientist; contributed articles.
Pakistan's Nuclear Policy
In May 1998, in reaction to India’s nuclear weapons tests, Pakistan tested six nuclear weapons. Following this, the country opted for a policy of minimum deterrence, and within a year Pakistan had altered its policy stance by adding the modifier of minimum ‘credible’ deterrence. This book looks at how this seemingly innocuous shift seriously impacted on Pakistan’s nuclear policy direction and whether the concept of minimum has lost its significance in the South Asian region’s changed/changing strategic environment. After providing a brief historical background exploring why and how Pakistan carried out the nuclear development program, the book questions why Pakistan could not susta...
Managing Information, Knowledge and Power in the Cyber Age
Ram Gopal Prasher, b. 1937, Indian library scientist; contributed articles.
Short Encyclopaedia of Pakistan
General study of Pakistan - covers public administration, agriculture, banking, economic developments, education, family planning, development aid, handicrafts, health, housing, industry and industrial development, land reform, labour force, population, etc.
Economic Outlook
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Library Herald
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The Indian Cabinet
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The Archeology
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