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Social Psychology
Social Psychology: The Basics of Group, Consumer, and Behavioral Psychology provides a comprehensive foundation for understanding the complex mechanisms that govern human social behavior. This practical guide explores how individuals perceive themselves within social contexts, examining self-perception, social comparison processes, and the formation of stable identity in an ever-changing world. The book delves into the sophisticated mechanisms of social influence, covering persuasion strategies and conformity pressure that shape daily interactions. You will learn to recognize and resist manipulative tactics while understanding how reciprocity, social proof, sympathy, and authority function i...
