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Ideas in Marketing: Finding the New and Polishing the Old
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Intelligent Enterprises of the 21st Century
Intelligent Enterprises of the 21st Century is a comprehensive compilation of the state of the art vision and thought processes needed to design and manage globally competitive business organizations."--BOOK JACKET.
Keyboard
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Electronic Musician
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Computers
This tenth edition is a "technology update" intended to bring "Computers" abreast with a rampaging technology. About six Internet years pass in one real-time year, the elapsed time since the last edition. The tenth edition retains the same familiar look and feel as the ninth edition. However, it contains hundreds of changes needed to ensure that Long continues to be the "most current" introductory IT book available. Includes over 150 new or updated images that reflect the latest releases and innovations in software. Numerous new photos show new hardware and applications. Throughout the book, capacities and speeds for communications hardware, disks, RAM, processors, printers, and so on have b...
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Development-Guideline of eBusiness considering international accounting and taxation aspects
Seminar paper from the year 2001 in the subject Business economics - Accounting and Taxes, grade: Satisfactory, University of Cologne, language: English, abstract: The volatile electronic business is characterized by a seamless, borderless, and timeless marketplace. In this connection the internet is accelerating a number of trends that are laying the foundation for a new global economy, in which production and consumption become more mobile, dynamic, intangible, and multinational. The shift from a manufacturing-based economy to a service-based economy, working with etools and the dominance of information technology industry, knowledge man-agement and intangibles in ebusinesses will influenc...
