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International Marketing by Dr. Satish Kumar Saha, Anju Agarwal (SBPD Publications)
An excellent book for commerce students appearing in competitive, professional and other examinations. 1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.
Aid and Technical Cooperation as a Foreign Policy Tool for Emerging Donors
The question of why countries give aid and assistance to other countries has long been a topic of debate- is it altruism, or selfishness? The assumption is sometimes made that donors from developing countries might be more motivated by altruism than ‘traditional’ western donors. This book demonstrates that on the contrary, the provision of development assistance can be used to serve national interests, allowing so-called ‘emerging’ donors to gain soft power in the international sphere by improving their image and global influence. Technical cooperation, or the transfer of knowledge, is an area of particular interest, as it can enable donors to position themselves as a global leader i...
Moscow and the Non-Russian Republics in the Soviet Union
This book examines what came to determine the local power and character of the Communist party-state at the level of the national non-Russian republics. It discusses how, although the Soviet Union looked centralised and monolithic to outsiders, local party-states formed their own fiefdoms and had very considerable influence over many policies areas within their republics. It argues that local party-states were shaped by two decisive relationships - to the central Communist party in Moscow and to local constituencies, especially to the local intelligentsia and the creative professions who constituted the local party-states’ biggest potential adversaries. It shows how local party-states negotiated stability and their own survival, and contends that the effects of "Sovietisation" continue to be felt in the independent states which succeeded the republics, particularly in the field of the relationship with Moscow, which remains of immense importance to these countries.
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E-Discovery Tools and Applications in Modern Libraries
Technology has revolutionized the ways in which libraries store, share, and access information. As digital resources and tools continue to advance, so too do the opportunities for libraries to become more efficient and house more information. E-Discovery Tools and Applications in Modern Libraries presents critical research on the digitization of data and how this shift has impacted knowledge discovery, storage, and retrieval. This publication explores several emerging trends and concepts essential to electronic discovery, such as library portals, responsive websites, and federated search technology. The timely research presented within this publication is designed for use by librarians, graduate-level students, technology developers, and researchers in the field of library and information science.
Business India
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