Welcome to our book review site www.go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Social Marketing in the 21st Century
"This is a brilliant explanation of how social marketing can address upstream issues... As the author points out, too often people think of the downstream applications of social marketing. This book is the only one in this camp, and it does a very good job of it." —Mike Basil, University of Lethbridge, Canada Most observers and many practitioners see social marketing as a downstream approach to influencing people with "bad behaviors"—smoking, neglecting prenatal care, not recycling. However, this narrow view hugely underestimates social marketing′s real potential. Social marketing is simply about influencing the behavior of target audiences. There are many more target audiences who nee...
Marketing Social Change
Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.
Introduction to the Social Economy
Mainstream economic models prioritize growth, individualism, and efficient allocation driven by self-interest. However, across history, groups marginalized or disillusioned by the status quo have imagined and constructed alternative economic systems – the "social economy", referring to organizations and enterprises oriented toward social goals and community benefit rather than profit maximization and centered on different values like cooperation, sustainability, democracy, and community benefit. In an accessible and unique manner, Introduction to the Social Economy explores the core topics that help to conceptually understand and practically implement a social economy. The book presents a ...
Nonprofits & Business
In this age of high-profile corporate foundations and socially responsible companies, the barrier between the nonprofit and business worlds is more permeable than ever. Nonprofits and Business assembles diverse researchers to examine nonprofits from commercial, economic, operational, and legal perspectives. As the government and the public have demanded greater efficiency from nonprofits, nonprofits have looked to corporations to find creative ways to raise money and demonstrate effectiveness. Nonprofits and Business is a unique resource on this emerging trend.
Handbook of Consumer Behavior
An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
Vending Machines
Although the 1880s are considered the beginning of the vending machine era, these devices have existed for a couple of thousand years. The earliest reference to a vending machine was made by Hero--a Greek mathematician, physicist and engineer who probably lived in Alexandria during the first century a.d.--who described and illustrated a coin-operated device to be used for vending sacrificial water in Egyptian temples. Completely automatic, the device was set in operation by the insertion of a five-drachma coin. This work traces the history of the vending machine from its inception to its current place in popular American culture, with the eight chapters covering significant eras. Successes and failures of the machines, economic factors influencing the popularity (or lack thereof) of vending machines, and the struggle of industry to become a dominant, large-scale method of retailing products are discussed. This text is richly illustrated and includes appendices on vending dollar value, vending sales by location type and vending statistics.
