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The Airline industry has been under increasing pressure recently, from the increased competition of low-cost airlines and the terrorist events of 2001 to name but a few. Various US airlines, including Delta and Northwest, have been declared bankrupt, oil prices have soared, and seat prices are still being forced down, the supply far outweighing the demand. This e-book looks at recent case studies of airlines in crisis (Continental Airlines), and also airlines which have excelled at expansion during this turbulent time such as Easyjet and Ryanair, and offers examples of successful strategies previously used. The collection also features interviews with high-profile figures from airlines such as Go!, Qatar Airways and SWISS International Airlines.
The value of aircraft is increasing, and their price rising. Passenger numbers and freight tonnage are increasing, as is the complexity of liability when something goes wrong. The many international organisations involved in any claim add to the difficulties but Peter Viccars has managed to produce a book that the layman can understand. Essential reading for the industry.