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Handbook of Social Media Management
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Best Sellers
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Masterclass: Write a Bestseller
LEARN HOW TO WRITE A BOOK WHICH STANDS OUT FROM THE CROWD. There is no precise formula for writing a bestseller, but there are secrets, skills and techniques that will dramatically improve your odds of publishing a bestselling novel. Whatever your motivation - whether sick of rejections, getting ready to approach a publisher, or with an idea you think is unbeatable - you need to read this book before you do anything else. It gives you the key insights into what makes a bestseller and explains the trends and conventions of different genres, before helping you get a real handle on the writing (and revising) process. A third of the book is devoted to pitching and selling your novel both to trad...
Bestsellers
This essential guide and reference work provides a unique insight into over 100 years of publishing and reading as well as taking us on a journey into the heart of the British imagination.
The Oxford Handbook of Management Ideas
Management ideas, and their associated applications, have become a prevalent feature of our working lives. While their focus is familiar, such as efficiency, motivation, and improvement, they range from specific notions such as activity-based costing, to broad movements like corporate social responsibility. This Handbook brings together some of the latest research from leading international scholars on how management ideas are produced, promoted, and adapted, and their effects on business and working practices and society at large. Rather than focusing on specific management ideas, this volume explores their key socio-political contexts and channels of dissemination, and is organized around ...
The Post-Pandemic Library Handbook
The Post-Pandemic Library Handbook provides an approach for re-opening, re-engineering and redesigning library facilities, resources, services and staff. American Library Association Past-President Julie Todaro developed this Handbook to provide a path forward for all types and sizes of libraries. She uses narrative and technical writing (with dozens of checklists, examples, recommendations and 30+ tables) to take a detailed look at where we are and where we need to be. Because no function, resource or service was left unaffected by the pandemic, chapters and tables allow readers to assign their own timelines to stages. Handbook chapters include: Facilities: Services, Support, and Storage Sp...
A Comparative History of Literatures in the Iberian Peninsula
Volume 2 of A Comparative History of Literatures in the Iberian Peninsula brings to an end this collective work that aims at surveying the network of interliterary relations in the Iberian Peninsula. No attempt at such a comparative history of literatures in the Iberian Peninsula has been made until now. In this volume, the focus is placed on images (Section 1), genres (Section 2), forms of mediation (Section 3), and cultural studies and literary repertoires (Section 4). To these four sections an epilogue is added, in which specialists in literatures in the Iberian Peninsula, as well as in the (sub)disciplines of comparative history and comparative literary history, search for links between Volumes 1 and 2 from the point of view of general contributions to the field of Iberian comparative studies, and assess the entire project that now reaches completion with contributions from almost one hundred scholars.
