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Selected Aspects of Consumer Behavior
  • Language: en
  • Pages: 560

Selected Aspects of Consumer Behavior

  • Type: Book
  • -
  • Published: 1977
  • -
  • Publisher: Unknown

None

Brand Choice
  • Language: en
  • Pages: 269

Brand Choice

  • Type: Book
  • -
  • Published: 2004-11-23
  • -
  • Publisher: Springer

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

Annual Report
  • Language: en
  • Pages: 646

Annual Report

  • Type: Book
  • -
  • Published: 1922
  • -
  • Publisher: Unknown

None

Annual Report
  • Language: en
  • Pages: 1160

Annual Report

  • Type: Book
  • -
  • Published: 1915
  • -
  • Publisher: Unknown

First- annual reports include also its Bulletins, no. 1-

Annual Report
  • Language: en
  • Pages: 1170

Annual Report

  • Type: Book
  • -
  • Published: 1888
  • -
  • Publisher: Unknown

None

Transfer Pricing
  • Language: en
  • Pages: 596

Transfer Pricing

  • Type: Book
  • -
  • Published: 1973
  • -
  • Publisher: Unknown

None

The Boy's Own Annual
  • Language: en
  • Pages: 904

The Boy's Own Annual

  • Type: Book
  • -
  • Published: 1889
  • -
  • Publisher: Unknown

None

Bulletin
  • Language: en
  • Pages: 1148

Bulletin

  • Type: Book
  • -
  • Published: 1928
  • -
  • Publisher: Unknown

None

Bulletin
  • Language: en
  • Pages: 1206

Bulletin

  • Type: Book
  • -
  • Published: 1914
  • -
  • Publisher: Unknown

None

New York Legislative Documents
  • Language: en
  • Pages: 1082

New York Legislative Documents

  • Type: Book
  • -
  • Published: 1928
  • -
  • Publisher: Unknown

None