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Branding Health Services
Table of Contents Contents: Introduction * From Ben Franklin to Branding: The Evolution of Marketing of Health Service Marketing * Branding and Beyond: Emotion and Reputation Management in Health Care * Consumers' Use of Brands: Implications for Health Care * The Fundamentals of Identity, Image, and Brands * The Cleveland Clinic: Protecting and Enhancing A Power Brand * Branding an Academic Medical Center: A Case History * Leveraging Scientific Discoveries to Further Brand Recognition * Protecting Brand Equities Post-Merger * Scripps' Branding Story: A Step by Step Account * The Children' s Hospital of Philadelphia: Creating Image and Identity for a Specialty Hospital * Women and Heart Disease: Building a Service Line Brand * The Evolution of a Health Care Brand * The American Cancer Society: Creating and Managing an Institutional Brand for a Voluntary Health Organization * Lessons Learned and the Future of Branding in Health Care *index.
Management of the Patient in the Coronary Care Unit
Designed for quick, easy use in emergency situations, this concise coronary care manual focuses on the diagnosis and management of acute cardiac conditions. The authors succinctly summarize the evidence-based strategies and successful diagnostic and therapeutic modalities used at the world-renowned Cleveland Clinic. Chapters are written in outline format with short narratives to explain the diagnostic or management decisions. Bulleted lists, sidebars, figures, tables, and algorithms help readers grasp key information at a glance.
The Cardiology Intensive Board Review Question Book
This user-friendly review question book is geared specifically to candidates taking the Cardiovascular Boards and the Cardiovascular section of the Internal Medicine Boards, whether for initial certification or for recertification. The book contains over 700 questions with answers, focusing on the specific areas tested. Content areas are covered in the same proportion as on the actual exam to ensure highly targeted, high-yield preparation. This edition's questions are based on patient-oriented scenarios to mimic the Boards. The electrophysiology chapters have been completely revised and include more tracings. Sections on heart failure, coronary artery disease, and STEMI treatment have been significantly revised to reflect current American Heart Association-American College of Cardiology guidelines.
Cancer in the Spine
Distinguished physicians and researchers from prestigious Cancer Centers around the world offer their expertise in current and innovative management of cancer in the spine. These authors bring together the latest thinking from diverse fields of medicine to provide, in one volume, a guide to coordinated management of all aspects of spinal tumors covering chemo- and radiation therapy, pain management, diagnostic radiology, as well as reconstructive surgery and palliative care. Highlights include management of vertebral metastases, innovations in radiotherapy, treatment of pathological fractures, curative strategies for primary malignancies, as well as a guide to pain management and end-of-life care.
The Netter Collection of Medical Illustrations: Musculoskeletal System, Volume 6, Part III - Musculoskeletal Biology and Systematic Musculoskeletal Disease E-Book
Basic Science and Systemic Disease, Part 3 of The Netter Collection of Medical Illustrations: Musculoskeletal System, 2nd Edition, provides a highly visual guide to this body system, from foundational basic science and anatomy to orthopaedics and rheumatology. This spectacularly illustrated volume in the masterwork known as the (CIBA) "Green Books" has been expanded and revised by Dr. Joseph Iannotti, Dr. Richard Parker, and other experts from the Cleveland Clinic to mirror the many exciting advances in musculoskeletal medicine and imaging - offering rich insights into embryology; physiology; metabolic disorders; congenital and development disorders; rheumatic diseases; tumors of musculoskel...
Pregnancy, Childbirth & Your Newborn Simplified
This book is the most reliable CONFIDENCE BOOSTER and BEST FRIEND you will need for your UNIQUE pregnancy experience! Here are a few benefits of choosing Pregnancy, Childbirth & Your Newbon Simplified over other books: • A concise yet comprehensive guide to pregnancy, providing reliable information in a clear and practical format about fetal milestones for each week of pregnancy, and anticipatory guidance for the expectant mom. • Provides pre-pregnancy planning tips to get the body and mind prepared and ready to nourish a fertilized egg into a newborn over a period of nine healthy pregnancy months. • Facilitates a deep dive into TACOS, an acronym for what to avoid during pregnancy, and...
The Netter Collection of Medical Illustrations: Musculoskeletal System, Volume 6, Part III - Biology and Systemic Diseases
Basic Science and Systemic Disease, Part 3 of The Netter Collection of Medical Illustrations: Musculoskeletal System, 2nd Edition, provides a highly visual guide to this body system, from foundational basic science and anatomy to orthopaedics and rheumatology. This spectacularly illustrated volume in the masterwork known as the (CIBA) "Green Books" has been expanded and revised by Dr. Joseph Iannotti, Dr. Richard Parker, and other experts from the Cleveland Clinic to mirror the many exciting advances in musculoskeletal medicine and imaging - offering rich insights into embryology; physiology; metabolic disorders; congenital and development disorders; rheumatic diseases; tumors of musculoskel...
The Netter Collection of Medical Illustrations: Musculoskeletal System, Volume 6, Part III - Biology and Systemic Diseases - E-Book
Offering a concise, highly visual approach to the basic science and clinical pathology of the musculoskeletal system, this updated volume in The Netter Collection of Medical Illustrations (the CIBA "Green Books") contains unparalleled didactic illustrations reflecting the latest medical knowledge. Revised by Drs. Joseph Iannotti, Richard Parker, Abby G. Abelson, Brendan M. Patterson, and other experts from the Cleveland Clinic, Biology and Systemic Diseases, Part 3 of Musculoskeletal System, Volume 6, integrates core concepts of anatomy, physiology, and other basic sciences with common clinical correlates across health, medical, and surgical disciplines. Classic Netter art, updated and new i...
