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Subscription Marketing
The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated resear...
33 Ways Not to Screw Up Your Business Emails
Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Topics include - Crafting effective subject lines - Writing emails that people respond to - Protecting yourself from accidental misfires Whether you’re just starting in your career or have been emailing for decades, you’ll find valuable advice and tips you can put into practice right away. Read it now and see the difference you can make with a few simple practices and habits.
The Writer's Process
Want to be a better writer? Perfect your process. For example, do you fear the blank page? You may be skipping the essential early phases of writing. Do you generate swarms of ideas but never publish anything? You need strategies to focus and persist to the finish. When you learn to work with your brain instead of against it, you'll get more done and have more fun. Master the inner game of writing The Writer's Process combines proven practices of successful authors with cognitive science research about how our minds work. You'll learn: How to invite creativity and flow into the writing process Why separating the writing process into different steps makes you more productive How to overcome writer's block, negative feedback, and distractions How to make time for writing in a busy, interrupt-driven lifeIt's filled with ideas that you can put into practice immediately. The Writer's Process is a 2017 Readers' Favorite Gold Medal Winner and a Foreword INDIES Book of the Year Silver Award winner.
Subscription Marketing
When your business success depends on a long-term relationship with the customer, you have to start thinking about marketing differently. Marketing must help customers realize value. Whether you're marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing gives you creative marketing strategies for nurturing customers long after the initial sale.
The Workplace Writer's Process
The Secrets of Business Writing Success If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully. This book covers the business communication skills no one teaches you in writing class: How to collaborate effectively with stakeholders or subject matter expertsWhy the style guide is your friend, and how to create one for your businessThe most efficient way to approach revisionHow to set up your projects to sail through reviews and approvals The Workplace Writer's Process is filled with actionable advice that you can use immediately to finish more projects in less time and create content that fuels your career success.
Yearbook of Experts, Authorities & Spokespersons 2022 Edition
The Yearbook of Experts, Authorities & Spokespersons started in 1984 as the Talk Show Guest Directory. Mitchell P. Davis won the Georgetown University Bunn Award for Excellence in Journalism and graduated from their business school. Started his PR business in 1984 with publication of the Talks Show Guest Directory. Served on the board of the National Association of Radio Talk Show Hosts. Now in it’s 37 annual edition the Yearbook of Experts, Authorities & Spokespersons has been requested by tens of thousands of journalists. See and download a free copy of the 37th Yearbook of Experts at www.ExpertBook.com -- his website: www.ExpertClick.com hosts all the expert profiles and hundreds of thousands of news releases. His resources are loved by the new media. --- The New York Times called it: 'Dial-an-Expert.' The Associated Press called it: 'An Encyclopedia of Sources,' and PRWEEK called it: 'a dating service of PR.' He also founded The News Council, to help non-profit groups use the power of his networking.
Subscription Marketing
We are all subscribers in a world of churn. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to reflect today's world?A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value.The third edition of this ground-breaking book offers up-dated advice for individuals and small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the relationships that lead to long-term success.Find out why BookAuthority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Get the Word Out
What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author? Get the ideas out of your head and into the world. Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose. This practical and inspiring book offers advice for every phase of the journey, from clarifying your concept and owning your authority to drafting the manuscript and doing the important work after publishing. Whether you’re an industry thought leader seeking to expand your impact or someone with a tiny following and a big idea, this book will help you approach your book project w...
Writing to Be Understood
Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? They connect with you, as a reader. This book will help you recognize and apply the methods of your favorite writers to your own work. Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as: - Using analogies effectively to illustrate unseen concepts - Appealing to the reader's innate curiosity - Balancing humility with credibility For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more. Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words. Gold medal winner, 2019 Independent Publisher Book Awards
Production at the leading edge of technology
The focus of the Congress will be leading-edge manufacturing processes. Topics include manufacturing at extreme speed, size, accuracy, methodology, use of resources, interdisciplinarity and more. Contributions from production and industrial engineering are welcome. Challenges from the areas of manufacturing, machines and production systems will be addressed. Production research constantly pushes the boundaries of what is feasible. The Congress "Production at the leading edge of technology" will highlight production processes that are advancing into areas that until recently were considered unfeasible, also in terms of methodology, use of resources and interdisciplinarity. But where does the search for new limits lead? Which limitations do we still have to overcome, which ones do we not want to overcome? The aim of the German-speaking colloquium is to establish connections between the research locations and to intensify the overall transfer of results and experience with industrial users.
