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The Prosthetic Tongue
Of all the cultural "revolutions" brought about by the development of printing technology during the sixteenth century, perhaps the most remarkable but least understood is the purported rise of European vernacular languages. It is generally accepted that the invention of printing constitutes an event in the history of language that has profoundly shaped modernity, and yet the exact nature of this transformation—the mechanics of the event—has remained curiously unexamined. In The Prosthetic Tongue, Katie Chenoweth explores the relationship between printing and the vernacular as it took shape in sixteenth-century France and charts the technological reinvention of French across a range of d...
The Elizabethan Invention of Anglo-Saxon England
The writings of two influential Elizabethan thinkers testify to the influence of Old English law and literature on Tudor society and self-image. Full of fresh and illuminating insights into a way of looking at the English past in the sixteenth century... a book with the potential to deepen and transform our understanding of Tudor attitudes to ethnic identity and the national past. Philip Schwyzer, University of Exeter. Laurence Nowell (1530-c.1570), author of the first dictionary of Old English, and William Lambarde (1536-1601), Nowell's protégé and eventually the first editor of theOld English Laws, are key figures in Elizabethan historical discourses and in its political and literary soc...
Voice in Political Discourse
Politicians enact three main roles in political discourse - narrator, interlocutor and character - to achieve specific goals. This book explains these roles and how they constitute discursive strategies, correlating with political aims. In short: politicians evoke voices in discourse to strategically position themselves in relation to social actors and events. The book describes these strategies and analyzes the manner in which they are employed by three very different politicians - Fidel Castro, Hugo Chavez and George W. Bush. The roles are studied cross-culturally and from different ideological backgrounds. This book explains how political ideologies are constructed, defined and redefined by linguistic means, showing specific ways in which politicians manipulate language to achieve the goals on their political agenda. It applies new methodological approaches to the analysis of political discourse and also contributes to the sparse literature on political discourse analysis of Spanish-speaking politicians.
Marketing Identities Through Language
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Authority of Images / Images of Authority
Focusing on language's political power, these essays discuss how representation, through language norms, plays and court spectacles, manipulations and adaptations of texts and images, both constitutes and reflects a cultural milieu. The volume brings together various disciplinary approaches, offering a complex appreciation of these questions. While a core of the essays focuses on France, the contributions engage a broad range of geographical contexts, from Byzantium to eastern Germany and England from the early centuries of the Common Era to the seventeenth century, revealing the prevalence and persistence of the key interconnected issues of images and authority. Contributors: Carla Bozzolo; Philippe Caron; Robert L. A. Clark; Paul Cohen; Thomas Conley; Jean-Philippe Genet; Douglas Kibbee; Gillette Labory; Nicole Pons; Mara R. Wade.
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