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The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production
The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. The book traces the historical roots of OTT media, establishing a co...
Future of Customer Engagement Through Marketing Intelligence
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data – the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future...
India Who's who
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The Medical Register
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Lok Sabha Debates
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Political Handbook of the World, 1979
Exhaustivo informe por países acerca de la situación política de todos los del mundo. Incluye datos acerca de la historia política de cada país, partidos políticos y poder legislativo, así como los principales datos geográficos y económicos.
