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With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to...
"American Wholesalers and Distributors Directory provides detailed listings for more than 30,000 large and small wholesalers and distributors throughout the U.S and Puerto Rico. Entries include the name and address of the organization; phone and fax numbers; company e-mail and URL addresses; SIC code; principal product lines; total number of employees; estimated annual sales volume; and a list of principal officers with titles and personal e-mail addresses when available.
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The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. Youll get in-depth profiles of nearly 400 of ...
The directory of the American book publishing industry with industry yellow pages.
Consists of separate sections each representing a State.