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Dynamics of Media Writing
Dynamics of Media Writing gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, author Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career. The newly revised Fourth Edition features a new chapter centered around artificial intelligence (AI), in addition to highlighting recent developments in writing for websites and blogs, new interviews with working journalists on recent changes in the industry, and updated examples to show success digital media writing strategies.
Optometric World
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The History of the Viola
"This is the first book to deal with all aspects of the history of the viola from c. 1500 to the present. The development of the instrument, the music especially written for it, and the outstanding violists who played it are discussed and evaluated. While doing research (1950-1957) at the University of Michigan for a doctoral dissertation entitled The Teaching of Bowed Instruments from 1511 to 1756, it became apparent to the author that the histories of the violin, the cello, and the double bass were well documented in many treatises. There was, however, very little information available on the development of the viola. In an attempt to fill this void, the author immediately began to gather ...
Bronx Ecology
"The Bronx Community Paper Company teaches us that we have the power, if we muster the will, creativity, and cooperation, to recover lost pieces of America's environment, return them to good health, protect other lands and resources from being destroyed, and even create environmentally friendly jobs in the process." —President Bill Clinton In 1991, frustrated by the failure of lawmakers to produce meaningful progress on environmental issues, Allen Hershkowitz, a scientist with the Natural Resources Defense Council (NRDC) opted for an innovative approach. Resolving to put market forces to work for the environment, Hershkowitz devised a plan to develop a world-scale recycled-paper mill on th...
Private Music Collections
This volume identifies the location of the most important books, recordings, graphic materials, and scores held in private music collections. Entries range from 1467 to 1995 and have no geographical or language limitations. Information is divided into categories including catalogs and literature, unnamed collections, the migration of private collections, private collections now in institutions, vendors of collections, and lists, catalogs, and inventories. Data includes where the item can be found, buyers of sales items if an individual library was later put up for sale, birth and/or death dates for important collectors, and other relevant details.
InfoWorld
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