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Running Through the Wall
WHAT’S IT LIKE TO RUN FOR 30, 50, OR 100 MILES? This book is a great inspiration not only to current ultrarunners, and to marathoners looking for the next challenge—but also to runners of all abilities, who will see that there is nothing you can’t do if you have the desire. What makes ultrarunners tick? What goes through their minds at mile 93? How can you train for such a colossal undertaking? These questions and many more are answered in this inspiring collection of 39 personal stories from ultramarathoners. Ultramarathoning is the logical next step for those who burn with a desire to explore their limits, and beyond. It is impossible to run ultra distances without coming away with a...
Beyond Multi-Channel Marketing
Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Key Challenges And Opportunities For Quality, Sustainability And Innovation In The Fourth Industrial Revolution: Quality And Service Management In The Fourth Industrial Revolution - Sustainability And Value Co-creation
How can companies survive and prosper in the new economic age of the 4th Industrial Revolution? This book collects a variety of cases and quality management strategies for companies to put in place in the face of Industry 4.0. It argues that organizations that practice good quality management throughout the whole organization, and focus on satisfying their customers, employees and other stakeholders better than their competitors, are well equipped with the necessary capabilities to survive. It is a must read book for academicians, practitioners, managers and students interested in learning about the quality management philosophy, principles, tools and methods to be used in building a sustainable future where the challenges of the 4th Industrial Revolution — Industry 4.0 — are regarded and used as opportunities for survival and further growth.
The Century
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The Last Carnival
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