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New-Product Diffusion Models
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times ...
TIMS/ORSA Bulletin
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Management Science
Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.
Alumni Directory
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Current Index to Statistics, Applications, Methods and Theory
The Current Index to Statistics (CIS) is a bibliographic index of publications in statistics, probability, and related fields.
