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Beyond the Pill Strategies for Marketing Success for Pharma & FMCG Sector
Marketing is a dynamic and ever-evolving field that requires constant adaptation and innovation to keep up with the changing times. In today's world, marketing strategies are more important than ever, as businesses strive to stay ahead of the competition and meet the changing needs and preferences of consumers. This book brings together a diverse range of topics related to marketing, including consumer preferences, AI and machine learning, online gaming, market segmentation, and more. Each chapter offers valuable insights and practical tips that can help businesses develop effective marketing strategies and reach their target audience. Whether you are a marketing professional, business owner...
Formulating, Packaging, and Marketing of Natural Cosmetic Products
Balanced coverage of natural cosmetics, and what it really means to be "green" The use of natural ingredients and functional botanical compounds in cosmetic products is on the rise. According to industry estimates, sales of natural personal care products have exceeded $7 billion in recent years. Nonetheless, many misconceptions about natural products for instance, what "green" and "organic" really mean continue to exist within the industry. Formulating, Packaging, and Marketing of Natural Cosmetic Products addresses this confusion head-on, exploring and detailing the sources, processing, safety, efficacy, stability, and formulation aspects of natural compounds in cosmetic and personal care p...
Handbook of Biodegradable Materials
This Handbook discusses the recent advances in biodegradation technologies and highlights emerging sustainable materials, including environmentally friendly nano-based materials for replacing plastics. It is useful to scientists, engineers, biologists, medical doctors and provides alternative eco-friendly materials to replace the currently used ones with harmful impact on the environment and life. The chapters present different types of alternative materials in diverse areas, such as food packaging materials, materials for construction and agricultural materials. The principles and types of biodegration technologies are described in depth.
ITSPWC 2022
We are delighted to introduce the proceedings of the first edition of the 2022 International Conference on Intelligent Technologies in Security and Privacy for Wireless Communication (ITSPWC 2022). This conference has brought researchers, developers and practitioners around the world who are leveraging and developing the Wireless Communication. The theme of ITSPWC 2022 was “Security and Challenges for Wireless Communication and Power Energy”. The technical program of ITSPWC 2022 consisted of 33 full papers, including 5 invited papers in oral presentation sessions at the main conference tracks. The conference tracks were: Track 1 – Recent Trends in IoT; Track 2 – Recent Trends in Smar...
Leading-edge Environmental Biodegradation Research
This volume presents new leading-edge research on environmental biodegradation which is the destruction of organic compounds by micro-organisms. Micro-organisms, particularly bacteria, are responsible for the decomposition of both natural and synthetic organic compounds in nature. Mineralisation results in complete conversion of a compound to its inorganic mineral constituents (for example, carbon dioxide from carbon, sulphate or sulphide from organic sulfur, nitrate or ammonium from organic nitrogen, phosphate from organophosphates, or chloride from organochlorine). Since carbon comprises the greatest mass of organic compounds, mineralisation can be considered in terms of CO2 evolution. Rad...
Polymer Degradation and Performance
This book focuses on the current scientific trends in polymer material property optimization and degradation with an emphasis on lifetime prediction and reliability, and new avenues for the design of materials and bio-polymers with improved performance.
