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Health Care Management
This volume offers the insights of management experts on options such as diversification, mergers and acquisitions, vertical integration, wh at total quality management is all about, and how it fits into the org anizational structure. Health care managers will find proven methods f or planning for future growth and fostering good relationships with cu stomers, government agencies, and suppliers.
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Readings in Consumer Behavior
Consumer behavior in individuals, groups, and organizations is explored in 42 readings. Topics covered include: 1) an overview of the field; 2) societal bases of behavior; 3) family and organization consumer behavior; 4) groups and norms; 5) social interaction and roles; 6) communication processes; 7) consumer attitudes; 8) attribution; 9) needs and motivation; 10) personality factors; 11) learning and information environments; 12) consumer protection; 13) innovations; 14) consumer research. Understanding consumer behavior is the keystone of marketing; it is the responsibility of a responsive society to meet its citizens needs. Articles reflect present and emerging trends and current research.
Consumer Behaviour
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
