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Integrated Business Models in the Digital Age
Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies. However, there is a need to further investigate interdisciplinary approaches to techno entrepreneurial business strategy, which remains a neglected area of research. In this edited volume, authors explore and develop principles, models and other theoretical and practical concepts to develop better guidance on how to adapt business models using new technologies such as AI, cloud computing, blockchain, cybersecurity, and infrastructure. Underpinned by established academic theories, the book explores integrated business models that are both defensive and offensive in strategic outlook. Ultimately, it will help students, researchers and entrepreneurs to design, develop and implement technology-enabled integrated business models.
Cybersecurity and Human Capabilities Through Symbiotic Artificial Intelligence
This book presents the 16th ICGS3-24 conference which aims to understand the full impact of cyber-security, AI, deepfake, and quantum computing on humanity. Over the last two decades, technology relating to cyber-space (satellites, drones, UAVs), cyber-security, artificial intelligence, and generative AI has evolved rapidly. Today, criminals have identified rewards from online frauds; therefore, the risks and threats of cyber-attacks have increased too. Detection of the threat is another strand to the strategy and will require dynamic risk management techniques, strong and up-to-date information governance standards, and frameworks with AI responsive approaches in order to successfully monit...
