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"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.
Self-empowerment is a clear and insightful invitation to take control of one’s life through awareness, responsibility, and intentional action. This book explores how true personal growth begins when we stop seeing ourselves as victims of circumstances and embrace our role as the architects of our own destiny. Grounded in psychological principles and accessible reflection, it examines key concepts such as self-efficacy, growth mindset, resilience, and emotional intelligence, showing how they directly influence our decisions and relationships. Combining theory with practical examples and actionable strategies, the book helps readers develop self-awareness, define personal values, and set mea...
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Here are techniques and strategies for navigating the World Wide Web, with results in quick, efficient, and in-depth research results. The major databases are covered in detail and the top search engines are described and contrasted. The enclosed CD-ROM contains Netscape Navigator 4.