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International Marketing
International Marketing is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, the book is also an excellent choice at MBA and post-experience levels. The book covers the entire range of international marketing topics, logically divided into four Parts: ' Part One outlines the core concepts of international marketing, and discuses the environmental forces which the international marketer has to consider. ' Part Two focuses on international market entry and development, addressing strategic planning for internationalisation, including preparing (through research) and executing the entry. ' Part Three addresses the elements of the marketing mix that are most important for firms at the initial stage of internationalisation ' Part Four discusses the marketing management issues most relevant to the expanded global operations of multinational corporations.
Internationalization of Emerging Economies and Firms
Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle in finding ways to counterbalance late coming into the international arena in the process of internationalization.
Corporate Foresight and Strategic Decisions
This study investigates the relationships between corporate foresight and management decision-making processes in organizations. It provides an extensive analysis of extant theories of corporate foresight and strategic management, brings in new insights, and presents an in-depth case study exploration of corporate foresight of a European bank.
Successes and Challenges of Emerging Economy Multinationals
Successes and Challenges of Emerging Economy Multinationals investigates a broad variety of cases presenting clear evidence of fast successful internationalization of emerging economy multinationals. This in-depth analysis leads to the indication of numerous novel directions for further theoretical expansion and new empirical research.
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
International Business
Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Managing in the Global Economy
This up-to-date text provides an overview of the European economic and political integration, allowing students to understand the process as it occurred. Features: * The text illustrates how Europeans view the economic and political integration process, a perspective critcal for understanding the global arena. * Four disciplinary perspectives are integrated into the test: international business, international economics, contemporary European history, and international relations. * A number of the readings are taken from The Economist, one of the most internationally renowned business and economics publications. * By describing the political and econmoic process as it occurred, the text gives students an understanding of the complexity and uncertainty of the globalization process. * Part 3 specifically covers a framework for country analysis, using Germany and Austria as examples. These countries were selected because the reunification of Germany significantly altered the balance of power in the Community, and Austria will be the first country to join the organization since the launching of Europe 1992 and the signing of the Maastricht Treaty.
International Marketing
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.
