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Innovative Mobile and Internet Services in Ubiquitous Computing
The aim of the book “Innovative Mobile and Internet Services in Ubiquitous Computing” is to provide latest research findings, methods and development techniques, challenges and solutions from both theoretical and practical perspectives related to UPC with an emphasis on innovative, mobile and internet services. With the proliferation of wireless technologies and electronic devices, there is a fast-growing interest in Ubiquitous and Pervasive Computing (UPC). The UPC enables to create a human-oriented computing environment where computer chips are embedded in everyday objects and interact with physical world. Through UPC, people can get online even while moving around, thus having almost permanent access to their preferred services. With a great potential to revolutionize our lives, UPC also poses new research challenges.
Beyond Traditional Probabilistic Methods in Economics
This book presents recent research on probabilistic methods in economics, from machine learning to statistical analysis. Economics is a very important – and at the same a very difficult discipline. It is not easy to predict how an economy will evolve or to identify the measures needed to make an economy prosper. One of the main reasons for this is the high level of uncertainty: different difficult-to-predict events can influence the future economic behavior. To make good predictions and reasonable recommendations, this uncertainty has to be taken into account. In the past, most related research results were based on using traditional techniques from probability and statistics, such as p-va...
Big Data Research for Social Sciences and Social Impact
A new era of innovation is enabled by the integration of social sciences and information systems research. In this context, the adoption of Big Data and analytics technology brings new insight to the social sciences. It also delivers new, flexible responses to crucial social problems and challenges. We are proud to deliver this edited volume on the social impact of big data research. It is one of the first initiatives worldwide analyzing of the impact of this kind of research on individuals and social issues. The organization of the relevant debate is arranged around three pillars: Section A: Big Data Research for Social Impact: • Big Data and Their Social Impact; • (Smart) Citizens from...
My Hobby Horse & Me
Hobby horsing is a Finnish sport with gymnastic elements, where you simulate show jumping and dressage on a stick horse. But a “Hobby Horse” is anything but a dusty pony on a stick from grandma‘s attic! Because the modern Hobby Horses inspire young and old alike with their detailed shape, the mane blowing in the wind and the realistic shadings. In this book you will find a sewing pattern for sewing a Hobby Horse, but there are also many ideas and instructions for creating accessories, starting with halters and bridles, blankets, riding whips and tournament bows to sporty clothing for hobby horsing.
Making a Difference Through Marketing
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.
