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First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
The Digital Hand, Volume 2, is a historical survey of how computers and telecommunications have been deployed in over a dozen industries in the financial, telecommunications, media and entertainment sectors over the past half century. It is past of a sweeping three-volume description of how management in some forty industries embraced the computer and changed the American economy. Computers have fundamentally changed the nature of work in America. However it is difficult to grasp the full extent of these changes and their implications for the future of business. To begin the long process of understanding the effects of computing in American business, we need to know the history of how comput...
The Knowledge Management Yearbook is the most current and comprehensive resource available for knowledge management professionals; no other source of information so thoroughly surveys the state of the knowledge management discipline and industry and how they impact businesses and other organizations. Featuring both definitive articles and cutting-edge knowledge management techniques and research contributed by authorities, The Knowledge Management Yearbook covers the nature of knowledge and its management, knowledge-based strategies, knowledge management and organizational learning, and knowledge tools, techniques, and processes. The reference section includes a set of up-to-date directories detailing on-line knowledge management resources, KM publications and organizations, and notable KM Quotes. The glossary of KM terms is increasingly perceived by the industry as a benchmark by which this evolving discipline is defined. The Knowledge Management Yearbook is an indispensable volume for any professional helping to shape his or her organization's knowledge strategy.
This is a compendium of articles that focus on how communities can be viewed from an organizational context, and how organizations are using communities to leverege external stakeholders, such as customers and suppliers.
A practical how-to guide for students and a powerful reminder of the value of a humanities education In recent decades, the humanities have struggled to justify themselves in the American university. The costs of attending a four-year college have exploded, resulting in intense pressure on students to major in STEM (science, technology, engineering, and mathematics), business, and other pre-professional or "practical" majors that supposedly transmit more marketable skills than can be acquired from the humanities. But, as Laurie Grobman and E. Michele Ramsey argue, this vision of humanities majors idly pondering the meaning of life for four years is inaccurate. Major Decisions demonstrates ho...
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication di...
Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre. Not much, on the other hand, has been written within translation studies about the complexities involved in the transfer of an advertising message. Contributors to this volume explore various interdependent aspects of the interlingual and intercultural transfer of an advertising message. They emphasize features of culture specificity, of...
First published in 1999. Business Climate Shifts: Profiles of Change Makers contains a wealth of CEO wisdom about how companies today can successfully manage change in response to rapidly changing business conditions. Includes a compelling overview of the factors and forces driving rapid and often "discontinuous" change in business today - e.g. globalization, the disruptive influence of new technologies, growing electronic connectivity among far flung financial markets, and the rise of e-business among others -- and assesses the short and long-term significance of these trends for the long-term viability of companies in all industries. Among the "change makers" profiled in this book: Lord Colin Marshall, Chairman of British Airways; Robert Bauman, former CEO of SmithKline Beecham; Bill Henderson, U.S. Postmaster General; Jane Garvey, Administrator of the Federal Aviation Administration; Fred Poses, President of AlliedSignal; Sir Richard Evans, Chairman of British Aerospace; and Errol Marshall, CEO of Shell South Africa, among others.
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Collection of essays focusing on the roles of intermediaries such as brokers and spies, messengers and translators, missionaries and entrepreneurs, in linking different parts of the ever more densely entangled systems of knowledge production and circulation at a key moment in the development of global scientific, commercial and political systems. The period 1770-1820 was decisive for the reformation of imperial projects in the wake of military catastrophe and politico-economic crisis, both in the Atlantic and the Asian/Pacific spheres -- economic and political worlds dominated by complex trade systems and violent contest. This conjuncture also saw the overhaul of networks and institutions of natural knowledge, whether commercial, voluntary or organs of state. Both the industrial and the second scientific revolutions have been dated to this moment. New and decisive relations were forged between different cultures' knowledge carriers. The authors consider knowledge movements of the epoch that escape simple models of metropolitan centre and remote colonial periphery. They question the immutable character of mediators and agents in knowledge communication.