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Summary of Jeff Henderson's Know What You're For
Buy now to get the main key ideas from Jeff Henderson's Know What You're For Almost everything that is taught about marketing is soulless and self-centered. When you interrupt someone’s life to catch their attention, it’s only temporary. Instead, you want to create powerful and emotional bonds with customers. In Know What You’re FOR (2019), marketing guru Jeff Henderson teaches you what to do, especially if you are experiencing a decline of sales and momentum. You will learn how to grow a business that people care about and recommend. Marketing should be about dialogue, not monologue, and you should grow your business for your customers, not for yourself. Using Henderson’s FOR strategy, you will also grow yourself, in order to better grow your business and your community.
Rhetoric and Contingency
Human life is susceptible of changing suddenly, of shifting inadvertently, of appearing differently, of varying unpredictably, of being altered deliberately, of advancing fortuitously, of commencing or ending accidentally, of a certain malleability. In theory, any human being is potentially capacitated to conceive of—and convey—the chance, view, or fact that matters may be otherwise, or not at all; with respect to other lifeforms, this might be said animal’s distinctive characteristic. This state of play is both an everyday phenomenon, and an indispensable prerequisite for exceptional innovations in culture and science: contingency is the condition of possibility for any of the arts—...
Blumenberg’s Rhetoric
Marking the 50th anniversary of one among this philosopher’s most distinguished pieces, Blumenberg’s Rhetoric proffers a decidedly diversified interaction with the essai polyvalently entitled ‘Anthropological Approach to the Topicality (or Currency, Relevance, even actualitas) of Rhetoric’ ("Anthropologische Annäherung an die Aktualität der Rhetorik"), first published in 1971. Following Blumenberg’s lead, the contributors consider and tackle their topics rhetorically—treating (inter alia) the variegated discourses of Phenomenology and Truthcraft, of Intellectual History and Anthropology, as well as the interplay of methods, from a plurality of viewpoints. The diachronically extensive, disciplinarily diverse essays of this publication—notably in the current lingua franca—will facilitate, and are to conduce to, further scholarship with respect to Blumenberg and the art of rhetoric. With contributions by Sonja Feger, Simon Godart, Joachim Küpper, DS Mayfield, Heinrich Niehues-Pröbsting, Daniel Rudy Hiller, Katrin Trüstedt, Alexander Waszynski, Friedrich Weber-Steinhaus, Nicola Zambon.
The Homeric Hymns
English translation of all the Homeric Hymns, with notes and introductions.
Roman Comedy
This anthology contains English translations of five plays by two of the best practitioners of Roman comedy, Plautus and Terence. The plays, Menaechmi, Rudens, Truculentus, Adelphoe, and Eunuchus, provide an introduction to the world of Roman comedy. As with all Focus translations, the emphasis is on a handsomely produced, inexpensive, readable edition that is close to the original, with an extensive introduction, notes and appendices.
Democracy, Bureaucracy, and Character
Most American citizens are quick to criticize federal bureaucracy for its size and inefficiency. They assume it has exceeded the intent of our nation's founders; yet men like James Madison and Alexander Hamilton knew that good public administrators were essential to good government. William Richardson here examines the origins, legitimacy, and limitations of public administration from the perspective of the Founders' thought. He shows that these men—especially the authors of The Federalist—advocated an energetic public administration as an essential component of government and even considered the emergence of a "natural aristocracy" of virtuous civil servants. The Founders would see the ...
