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Before You Know It
‘John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book.’ – Malcolm Gladwell, author of Blink and David and Goliath How much of what we say, feel and do is under our conscious control? How much is not? And most crucial of all: if we understood how our unconscious worked – if we knew why we do what we do – could we finally, fundamentally, know ourselves? From checking a dating app to holding a cup of coffee or choosing who to vote for, our unconscious secretly governs everything we feel, think and do. In Before You Know It, Dr John Bargh – the world’s leading expert on the unconscious mind – reveals the psychological forces that are at work behind the scenes as we go about our daily lives, and offers simple steps to improve your sleep, boost your memory and live better.
The Rationalizing Voter
When citizens think about political leaders, groups and issues, their feelings bias how information is encoded, evaluated and acted upon.
The Journal of the British Archaeological Association
Reprint of the original, first published in 1866.
The Automaticity of Everyday Life
As Skinner argued so pointedly, the more we know about the situational causes of psychological phenomena, the less need we have for postulating internal conscious mediating processes to explain those phenomena. Now, as the purview of social psychology is precisely to discover those situational causes of thinking, feeling, and acting in the real or implied presence of other people, it is hard to escape the forecast that as knowledge progresses regarding social psychological phenomena there will be less of a role played by free will or conscious choice in accounting for them. In other words, because of social psychology's natural focus on the situational determinants of thinking, feeling, and ...
