Welcome to our book review site www.go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Composite-Based Structural Equation Modeling
This book presents powerful tools for integrating interrelated composites--such as capabilities, policies, treatments, indices, and systems--into structural equation modeling (SEM). Jörg Henseler introduces the types of research questions that can be addressed with composite-based SEM and explores the differences between composite- and factor-based SEM, variance- and covariance-based SEM, and emergent and latent variables. Using rich illustrations and walked-through data sets, the book covers how to specify, identify, estimate, and assess composite models using partial least squares path modeling, maximum likelihood, and other estimators, as well as how to interpret findings and report the results. Advanced topics include confirmatory composite analysis, mediation analysis, second-order constructs, interaction effects, and importance–performance analysis. Most chapters conclude with software tutorials for ADANCO and the R package cSEM. The companion website includes data files and syntax for the book's examples, along with presentation slides.
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Ser...
New Challenges to International Marketing
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
The Economist
None
A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling
Hwang and Takane (2004) introduced generalized structured component analysis (GSCA) as an alternative structural equation modeling technique. In a recent JMR article, Hwang et al. (forthcoming) claim to have analyzed the performance of GSCA relative to covariance-based structural equation modeling and partial least squares path modeling. This article shows that these authors have not analyzed GSCA, but a different method, and that the differences between their method and GSCA are not negligible. Hence, their empirical findings regarding GSCA are invalid.
