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Studies in Entertainment
"This is an important book for all students of literature and history." -- American Studies International ..". thoughtful and provocative.... the essays... grant complexity and contradiction to mass culture, while interrogating its objects from positions that -- explicitly or implicitly -- derive from the left and from feminism." -- The Independent These innovative and politically engaged essays reflect the paradox inherent in taking a critical approach to mass culture. The contributors, in many cases pioneers in their particular area of inquiry, include: Tania Modleski, Raymond Williams (interviewed here by Stephen Heath and Gillian Skirrow), Bernard Gendron, Rick Altman, Margaret Morse, Patricia Mellencamp, Judith Williamson, Jean Franco, Kaja Silverman, Dana Polan, and Andreas Huyssen.
Sifting the Trash
How product design criticism has rescued some products from the trash and consigned others to the landfill. Product design criticism operates at the very brink of the landfill site, salvaging some products with praise but consigning others to its depths through condemnation or indifference. When a designed product's usefulness is past, the public happily discards it to make room for the next new thing. Criticism rarely deals with how a product might be used, or not used, over time; it is more likely to play the enabler, encouraging our addiction to consumption. With Sifting the Trash, Alice Twemlow offers an especially timely reexamination of the history of product design criticism through t...
Decoding Advertisements
A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seemnecessary. If society is to be changed, this vicious circle of "necessity" and ideas must be ...
Critical Discourse Analysis of Chinese Advertisement
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being polit...
Advertising and Cultural Politics in Global Times
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
